Senior Director, Social & Influencer Growth

Lucky Strike Entertainment Corporation; Miami (FL); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401(k) Retirement Plans

Employee Stock Purchase Program

Vacation and Holidays

Bowling, Boomer's, Waterpark discounts

Job summary

Lucky Strike Entertainment is seeking a Senior Director of Social & Influencer to own strategy and day-to-day execution across social platforms, leading the internal team and managing the agency relationship for content across Instagram, Facebook, TikTok, LinkedIn, YouTube and Reddit.

This hands-on leader will partner with the Content, Social and Growth Strategy Lead to run a high-output social and influencer engine, from creative briefings and approvals through publishing, agency management and

Qualifications

• 7-10 years of experience in social media, content or influencer marketing, including 3+ years directly managing a team.
• Proven ability to approve creative and manage high-volume content calendars.
• Experience managing external agencies with scope, budget and KPI ownership.
• Deep knowledge of influencer landscape across platforms.
• Strong leadership, organizational and project management skills.
• Analytical mindset with data-driven decision making.
• Experience in retail/hospitality/entertainment brands; proficiency with Claude, MS Office and Monday.
• Willingness to travel for quarterly shoots.

Responsibilities

• Partner with the Content, Social and Growth Strategy Lead to set format, tone, cadence and growth priorities by platform, and work with the paid agency to run top-performing content through the paid funnel
• Lead the influencer and creator strategy across brands, markets and platforms — sourcing, vetting, negotiating and reporting on campaigns in-house and through agency partners; build influencer agency and talent relationships, a brand ambassador program, and set KPIs for reach, engagement and conversion
• Oversee day-to-day social publishing, community management and social listening across all platforms, ensuring timely, on-brand responses and escalating issues as needed
• Own weekly, monthly, quarterly and annual reporting on social and influencer performance against goals
• Directly manage, coach and develop the internal social team, owning workflow, priorities, the content calendar and performance standards
• Own day-to-day approval of all social creative and content assets, partnering with brand and creative teams to ensure alignment with campaign direction and brand guidelines
• Own the day-to-day relationship with the social content/creative agency, including scope, deliverables, timelines, budget, invoicing and ROI tracking
• Partner with brand, PR, events and performance marketing teams on go-to-market planning and execution for major campaigns and seasonal pushes

Skills

Social media

Influencer marketing

Team management

Agency management

Content calendar

Analytics

Communication

Cross-functional collaboration

Tools

Claude

Microsoft Office

Monday

Job description

Lucky Strike Entertainment is seeking a Senior Director of Social & Influencer to own strategy and day-to-day execution across social platforms, leading the internal team and managing the agency relationship for content across Instagram, Facebook, TikTok, LinkedIn, YouTube and Reddit.

This hands-on leader will partner with the Content, Social and Growth Strategy Lead to run a high-output social and influencer engine, from creative briefings and approvals through publishing, agency management and