Strategic Social & Digital Marketing Manager

National Center for Urban Solutions; Columbus (OH); On-site; USD 55,000 - 90,000; Full time

Job summary

National Center for Urban Solutions (NCUS) Enterprises seeks a Social Media & Digital Marketing Manager to develop, execute, and optimize AUS’s digital presence across social channels, paid advertising, website performance and brand management.

The role leads content creation, calendar planning, and campaign execution, collaborating with leadership to grow audiences, drive engagement and conversions, while protecting the AUS brand.

Qualifications

• Bachelor’s degree in communications, journalism, marketing, English, or related field.
• Minimum five years of experience in nonprofit, corporate, or mission-driven communications.
• Multimedia storytelling including video, podcasting, web series, and photography.
• Ability to create graphics and video in Canva, OpusClip, and Adobe Creative Suite.
• Ability to use Microsoft Suite effectively and experience using Sprout Social, WordPress, and website analytical tools.
• Strong creative, strategic, analytical, organizational, and personable skills.

Responsibilities

• Develop and execute AUS’ day-to-day social media strategy across Facebook, Instagram, LinkedIn, and YouTube.
• Own AUS’ social media content calendar, including planning, scheduling, publishing, community management, and performance optimization.
• Create engaging, platform-specific content that increases awareness, engagement and participation in AUS programs, events and initiatives.
• Write compelling social media copy, captions, headlines and calls to action that reflect AUS’ brand voice.
• Identify social media trends, emerging formats and content opportunities and translate them into relevant AUS’ content.
• Monitor comments, direct messages and audience conversations and respond appropriately to foster meaningful community engagement.
• Conduct regular social media audits and make recommendations based on platform trends, audience behavior and performance.

Skills

Social media strategy

Content creation

Video production

Email marketing

Analytics

Copywriting

Project management

Communication

Education

Bachelor’s degree

Tools

Canva

OpusClip

Adobe Premiere Pro

CapCut

WordPress

Google Analytics

Sprout Social

Adobe Creative Suite

Job description

National Center for Urban Solutions (NCUS) Enterprises seeks a Social Media & Digital Marketing Manager to develop, execute, and optimize AUS’s digital presence across social channels, paid advertising, website performance and brand management.

The role leads content creation, calendar planning, and campaign execution, collaborating with leadership to grow audiences, drive engagement and conversions, while protecting the AUS brand.