Social Media & Digital Growth Lead

The National Center for Urban Solutions - NCUS; Columbus (OH); On-site; USD 55,000 - 85,000; Full time

Job summary

The National Center for Urban Solutions Enterprises seeks a proactive Social Media & Digital Marketing Manager to drive AUS’ digital presence across social channels, paid ads, and the website. You will translate strategy into compelling content, optimize campaigns and strengthen brand impact.

You’ll collaborate with leadership and teams to grow audience engagement, registrations, and program participation while protecting AUS’ reputation online.

Qualifications

• Bachelor’s degree in communications, journalism, marketing, English, or a related field.
• Minimum five years of experience in nonprofit, corporate, or mission-driven communications.
• Multimedia storytelling i.e., video, podcasting, web series, and photography.
• Ability to create graphics and video in software tools such as Canva, OpusClip, and Adobe Creative Suite.
• Ability to use Microsoft Suite effectively and experience using Sprout Social, WordPress, and website analytical tools.
• Strong creative, strategic, analytical, organizational, and personable skills.
• Commitment to working with shared leadership and in cross-functional teams.
• Strong oral and written communication skills.
• Ability to manage multiple projects at a time while serving as a social media lead.
• Exceptional writing in AP style with a strong narrative voice and editing skills.
• Experience with content management systems
• Experience working with internal collaboration tools, such as SharePoint, Microsoft Teams, and Intranets, while working collaboratively with different teams across an organization.

Responsibilities

• Develop and execute AUS’ day-to-day social media strategy across Facebook, Instagram, LinkedIn, and YouTube.
• Own AUS’ social media content calendar, including planning, scheduling, publishing, community management, and performance optimization.
• Create engaging, platform-specific content that increases awareness, engagement and participation in AUS programs, events and initiatives.
• Write compelling social media copy, captions, headlines and calls to action that reflect AUS’ brand voice.
• Identify social media trends, emerging formats and content opportunities and translate them into relevant AUS’ content.
• Monitor comments, direct messages and audience conversations and respond appropriately to foster meaningful community engagement.
• Conduct regular social media audits and make recommendations based on platform trends, audience behavior and performance.

Skills

Multimedia storytelling

Graphic design

Video editing

Microsoft Office

Sprout Social

WordPress

SharePoint

Microsoft Teams

AP style writing

CMS experience

Content management systems

Digital analytics

Project management

Education

Bachelor's degree in communications, journalism, marketing, English, or a related field

Tools

Canva

OpusClip

Adobe Creative Suite

Sprout Social

WordPress

SharePoint

Microsoft Teams

Job description

The National Center for Urban Solutions Enterprises seeks a proactive Social Media & Digital Marketing Manager to drive AUS’ digital presence across social channels, paid ads, and the website. You will translate strategy into compelling content, optimize campaigns and strengthen brand impact.

You’ll collaborate with leadership and teams to grow audience engagement, registrations, and program participation while protecting AUS’ reputation online.