Strategic Social Media Lead: Digital Storytelling & Analytics

AAAS; Washington (District of Columbia); On-site; USD 90,000 - 95,000; Full time

Benefits offered by this job

Paid vacation leave

Paid sick leave

Paid holidays

Health insurance

Flexible spending account

Dental insurance

Life insurance

Vision insurance

Retirement benefits

Short- and long-term disability

Job summary

AAAS is seeking a Social Media Manager in Washington, DC to lead enterprise social media strategy and content for organizational accounts, with support from the Communications Associate and PR agency. You will align with the communications team on digital storytelling, campaigns, and editorial calendars.

You will collaborate across teams on issues management, multimedia assets, and analytics; manage paid and earned media, scheduling, and listening tools, and guide account setup on new platforms.

Qualifications

• Bachelor's degree in communications, journalism or another relevant field.
• 5-7 years’ experience with social media strategy, tactics, and analytics.
• Experience navigating social media crises.
• Experience managing earned and paid media campaigns.
• Familiarity with building audience profiles and identifying where those audiences engage online.
• Familiarity with AP style, content management systems, and video and social media platforms.
• Experience with project and social media management tools, such as Sprout Social and Meltwater.

Responsibilities

• Oversee strategy, content development and community management for organizational-level social media accounts with support from the Communications Associate and public relations agency of record.
• Partner with the communications team on integrated digital storytelling and public affairs campaigns, organizational and program announcements, executive visibility, and editorial calendar.
• Coordinate with the external affairs track of the communications team and Science social media team on issues management.
• Provide strategic guidance on development of multimedia assets and create assets when appropriate.
• Manage the Marketing Communications (MarComms) Network Social Media Subgroup, including running monthly meetings, providing social media guidance, and coordinating organization-wide campaigns.
• Collaborate with the Digital Communications Manager on digital analytics to inform data-driven decisions and improve performance; participate in cross-department Digital Analytics Group and initiatives.
• Provide paid media expertise across the organization and manage team-led paid media campaigns.
• Manage social media management platforms, including social media scheduling and listening tools.
• Serve as lead strategist for the establishment of social media accounts and presence on any new platforms.
• Stay abreast of best practices in social media to evolve strategy and serve as subject matter expert.

Skills

Social media strategy

Analytics

Crisis management

Paid media campaigns

Audience profiling

AP style

Education

Bachelor's degree in communications, journalism or related field

Tools

Sprout Social

Meltwater

Job description

AAAS is seeking a Social Media Manager in Washington, DC to lead enterprise social media strategy and content for organizational accounts, with support from the Communications Associate and PR agency. You will align with the communications team on digital storytelling, campaigns, and editorial calendars.

You will collaborate across teams on issues management, multimedia assets, and analytics; manage paid and earned media, scheduling, and listening tools, and guide account setup on new platforms.