Social & Digital Strategy Lead — Flexible Work

Howard University College of Medicine; Washington; Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Health & Wellness

PTO & Holidays

403(b) with company match

Tuition reimbursement

Wellness programs

Commuter benefits

Vibrant company culture

Job summary

Howard University’s Talent Acquisition team seeks a Senior Manager of Social & Digital Strategy to lead day-to-day development, execution, and measurement of the university’s social media and digital communications.

You will translate leadership priorities and campus stories into integrated content, collaborate with photographers and videographers, and drive campaigns that strengthen brand, engagement, and reputation across platforms.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, journalism, digital media, or a related field.
• Minimum of 7 years of relevant professional experience in social media, digital communications, marketing, public relations, journalism, or a related environment.

Responsibilities

• Translate institutional priorities, leadership messages, news, events, research, student and alumni stories into compelling digital content.
• Collaborate with photographers, videographers, and vendors to produce multimedia content.
• Develop and execute integrated digital campaigns that align with university priorities and brand standards.
• Establish and analyze KPIs across platforms to optimize content and engagement.

Skills

Social media strategy

Content development

Editorial direction

Digital campaigns

Analytics & reporting

Copywriting

Team leadership

Project management

Video coordination

Education

Bachelor’s degree in marketing, communications, public relations, journalism, digital media, or related field

Tools

Microsoft Office

Canva

Job description

Howard University’s Talent Acquisition team seeks a Senior Manager of Social & Digital Strategy to lead day-to-day development, execution, and measurement of the university’s social media and digital communications.

You will translate leadership priorities and campus stories into integrated content, collaborate with photographers and videographers, and drive campaigns that strengthen brand, engagement, and reputation across platforms.