Strategic Social & Digital Content Lead

Carleton College; United States; On-site; USD 77,000 - 80,000; Full time

Benefits offered by this job

403(b) retirement plan

Insurance (medical, dental, vision,生命)

Paid time off

Job summary

Carleton College seeks a Social & Digital Content Manager to raise visibility, build the brand, and foster community through social media. You will establish authentic digital spaces, advise campus partners, and produce compelling short‑form storytelling across channels.

The role requires strong judgment, high organization, and the ability to manage multiple priorities while maintaining Carleton’s institutional voice. Night and weekend work may be required.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, or public relations; or other BA with relevant experience.
• 5+ years of directly related full‑time professional experience in social media and content production, with a proven ability to adopt an institutional voice.
• Experience creating short‑form videos for social media channels.
• Must demonstrate exceptional judgment and attention to detail, with outstanding verbal and written communication skills.
• Must be deadline‑driven, highly organized, and able to work independently while handling multiple tasks.
• Demonstrated ability to maintain confidentiality of sensitive information, and collaborate with a diverse campus community.
• Strong interpersonal skills and a commitment to developing relationships across an organization.

Responsibilities

• Develop and administer a college‑wide social media strategy and content plan that engages key audiences and supports the College’s priorities.
• Manage the day‑to‑day functions of Carleton’s official social media channels, including Instagram, TikTok, Facebook, Threads, Blue Sky, YouTube and LinkedIn.
• Conceptualize and produce content for the College’s official social media channels, and engage with and respond to users.
• Produce engaging short‑form video content (including vertical video on TikTok, Instagram Reels, and YouTube Shorts) that aligns with the College’s brand and messaging.
• Actively monitor social, traditional, and student media mentions related to Carleton, and produce and distribute a weekly listening report for the President’s Cabinet.
• Work directly with the VP for Communications on timely issues to ensure college leaders are informed and prepared to respond.
• Follow trends in content creation and social media, analyze and report on the performance of owned channels, and experiment with and learn from new tools and technologies.
• Advise staff, faculty, and students across the College in these areas.
• Advise College offices and departments on the development of social media strategies and campaigns in support of important initiatives and events, and oversee the work of others tasked with carrying out these strategies.
• Maintain the Carleton Editorial Style Guide, reviewing the language on at least an annual basis to ensure terminology is current.
• Serve as copy editor for the college’s major communications and marketing materials.
• Write marketing copy for priority pages on carleton.edu, as well as key recruitment and fundraising materials.
• Co‑manage a staff of student social media content producers.
• Train, supervise, mentor, and provide regular feedback to these student employees in support of their professional development.
• Engage with the higher education social media community to stay on top of industry best practices and emerging platforms.

Skills

Social media strategy

Content production

Video editing

Copy editing

Stakeholder liaison

Crisis communications

Education

Bachelor’s degree in communications, marketing, journalism, or public relations; or other BA with relevant experience

Tools

WordPress

Canva

Job description

Carleton College seeks a Social & Digital Content Manager to raise visibility, build the brand, and foster community through social media. You will establish authentic digital spaces, advise campus partners, and produce compelling short‑form storytelling across channels.

The role requires strong judgment, high organization, and the ability to manage multiple priorities while maintaining Carleton’s institutional voice. Night and weekend work may be required.