Strategic SMERF Hotel Sales Manager

The Brownwood Hotel & Spa; Florida; On-site; USD 54,000 - 66,000; Full time

Job summary

The Brownwood Hotel & Spa in The Villages, Florida, is seeking an Area Sales Manager to lead SMERF/association business across our growing portfolio, including The Brownwood Hotel & Spa, The Waterfront Inn, Hotel Eastport, and Green Grove Hotel (opening Q4 2026).

The ideal candidate is a dynamic sales professional with hospitality experience, strong networking abilities, and a proven track record of achieving revenue goals through prospecting, client engagement, and account management.

Qualifications

• Minimum of 3 years of hotel sales experience.
• Bachelor's degree in Hospitality Management, Business, Marketing, or related field preferred.
• High School Diploma or GED.

Responsibilities

• Solicit new business through prospecting, cold calling, networking, site visits, referrals, and community involvement.
• Develop and execute strategic sales plans to achieve room night, revenue, and market share goals across the hotel portfolio.
• Identify and cultivate opportunities within the SMERF, association, government, sports, tour and travel, and leisure group segments.
• Maintain a strong focus on securing SMERF and association business to maximize occupancy during weekends and non-peak periods.
• Conduct sales calls, presentations, and property tours for prospective clients.
• Respond to inquiries, prepare proposals, negotiate contracts, and close business opportunities.
• Develop partnerships with local organizations, educational institutions, churches, military groups, and fraternal organizations.
• Attend industry trade shows, networking events, chamber functions, and community events to generate leads and build brand awareness.

Skills

Sales experience

Education

Bachelor's degree in Hospitality Management, Business, Marketing, or related field

High School Diploma

Job description

The Brownwood Hotel & Spa in The Villages, Florida, is seeking an Area Sales Manager to lead SMERF/association business across our growing portfolio, including The Brownwood Hotel & Spa, The Waterfront Inn, Hotel Eastport, and Green Grove Hotel (opening Q4 2026).

The ideal candidate is a dynamic sales professional with hospitality experience, strong networking abilities, and a proven track record of achieving revenue goals through prospecting, client engagement, and account management.