Strategic SEO Lead - US Partnerships

CM060 Cyan Blue Odds USA LLC; New Providence (NJ); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Unlimited PTO

Paid holidays

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k) match

Professional development

Job summary

FairPlay Sports Media, a Bruin Capital company, seeks an SEO Manager to lead organic growth across US partnership sites, shaping strategies for traditional and AI-driven search. You’ll collaborate with Product, PR, Content, and Engineering to deliver scalable growth aligned with partnership forecasts in a fast-paced media environment.

The role requires deep SEO expertise, EEAT focus, and experience guiding Agile teams.

Qualifications

• Extensive experience in SEO and organic growth, ideally within competitive or regulated industries (e.g. sports betting, finance, iGaming).
• Strong understanding of modern search ecosystems, including Google algorithms, entity-based SEO, and AI-driven search experiences.
• Proven track record of delivering scalable organic growth across multiple markets.

Responsibilities

• Own and deliver the organic growth strategy across our partnership websites.
• Drive visibility and performance across traditional search engines and generative AI platforms.

Skills

SEO

Organic growth

GA4

Search Console

Data analysis

Agile collaboration

EEAT

Tools

GA4

Search Console

Log analysis

Rank tracking

Job description

FairPlay Sports Media, a Bruin Capital company, seeks an SEO Manager to lead organic growth across US partnership sites, shaping strategies for traditional and AI-driven search. You’ll collaborate with Product, PR, Content, and Engineering to deliver scalable growth aligned with partnership forecasts in a fast-paced media environment.

The role requires deep SEO expertise, EEAT focus, and experience guiding Agile teams.