Senior AI-Driven Content & SEO Lead

LE0123 Focus Partners Wealth LLC; Clayton (MO); Hybrid; USD 85,000 - 107,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k)

Job summary

Focus Partners Wealth LLC is seeking a Senior Content & SEO Manager to own the firm's organic search strategy. You will collaborate with an established content marketing team to ensure programs align with search demand and are optimized to drive qualified leads and high-intent traffic across the firm’s digital properties.

This role combines strong SEO fundamentals with editorial judgment. This hybrid position can be based in St.

Qualifications

• Bachelor’s degree or relevant work experience
• 5+ years of experience in SEO, or organic search roles, plus digital marketing
• Demonstrated success growing organic traffic and organic-sourced leads
• Strong command of technical SEO fundamentals and on-page optimization
• Proficiency with SEO and analytics platforms such as Semrush, Ahrefs, Google Search Console, and GA4
• Experience with a CMS and marketing automation platform (HubSpot experience is a plus)
• Excellent writing and editing skills; familiarity with the wealth management and financial services landscape is a plus
• Experience building and presenting an SEO strategy to senior leadership
• Experience working within a regulated or compliance-reviewed content process is a plus

Responsibilities

• Execute technical SEO, including internal linking, page speed, schema markup, and indexation health
• Develop and execute the firm’s local SEO strategy across a multi-location footprint to ensure each office ranks prominently for high-intent, locally relevant searches
• Partner with the content management team to inform the editorial calendar with search-driven topic, keyword, and intent insights, supporting content from brief through publication
• Apply answer engine optimization (AEO) practices to grow visibility in AI-generated search results and LLM-driven discovery
• Champion the firm’s E-E-A-T signals across all content and digital properties — including author and advisor credentialing, cited sources, professional schema, and compliance-friendly trust markers
• Monitor competitor and adjacent-firm search strategies, identifying gaps and opportunities to capture share of voice in priority service and geographic markets
• Select and direct external agencies and freelancers, including scope and budget recommendations, and determine whether engagements continue based on performance
• Interpret organic performance data — rankings, traffic, engagement, lead volume, and lead quality — and advise senior management on where the firm should invest
• Work with analytics and CRM teams to ensure accurate tracking and attribution of organic-sourced leads
• Partner with compliance and marketing communications to ensure all content meets regulatory and brand standards
• Evaluate emerging content formats, channels, and search behaviors, and diagnose and resolve issues affecting the firm’s search visibility and lead performance

Skills

SEO

Content Marketing

Technical SEO

Local SEO

AEO

E-E-A-T

Analytics

HubSpot

CMS

Editorial Judgment

Education

Bachelor's degree or relevant work experience

Tools

Semrush

Ahrefs

Google Search Console

GA4

Job description

Focus Partners Wealth LLC is seeking a Senior Content & SEO Manager to own the firm's organic search strategy. You will collaborate with an established content marketing team to ensure programs align with search demand and are optimized to drive qualified leads and high-intent traffic across the firm’s digital properties.

This role combines strong SEO fundamentals with editorial judgment. This hybrid position can be based in St.