Organic Performance Manager - US

CM060 Cyan Blue Odds USA LLC; New Providence (NJ); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Unlimited PTO

Paid holidays

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k) match

Professional development

Job summary

FairPlay Sports Media, a Bruin Capital company, seeks an SEO Manager to lead organic growth across US partnership sites, shaping strategies for traditional and AI-driven search. You’ll collaborate with Product, PR, Content, and Engineering to deliver scalable growth aligned with partnership forecasts in a fast-paced media environment.

The role requires deep SEO expertise, EEAT focus, and experience guiding Agile teams.

Qualifications

• Extensive experience in SEO and organic growth, ideally within competitive or regulated industries (e.g. sports betting, finance, iGaming).
• Strong understanding of modern search ecosystems, including Google algorithms, entity-based SEO, and AI-driven search experiences.
• Proven track record of delivering scalable organic growth across multiple markets.

Responsibilities

• Own and deliver the organic growth strategy across our partnership websites.
• Drive visibility and performance across traditional search engines and generative AI platforms.

Skills

SEO

Organic growth

GA4

Search Console

Data analysis

Agile collaboration

EEAT

Tools

GA4

Search Console

Log analysis

Rank tracking

Job description

About FairPlay Sports Media FairPlay Sports Media is an AI-driven, technology-led media network and BetTech infrastructure provider. Built on the 25-year legacy of oddschecker (founded in 1999), the group operates globally at the intersection of high-intent sports audiences, premium publishers and betting operators. By combining deep market expertise with technical proficiency, FairPlay Sports Media bridges the gap between sports content and sustainable monetisation. Its global infrastructure runs on a proprietary data platform built to process over one billion odds on peak days and cover more than 30,000 sporting events annually. The company nurtures a portfolio of highly engaged, trusted brands, including oddschecker, WhoScored, SuperScommesse and Confido Network. FairPlay Sports Media is a Bruin Capital company headquartered in London, UK, and has operations in North America and throughout Europe, supported by a global workforce of over 200 employees.

We champion diversity and operate an open and inclusive culture while remaining focused, fast-paced, and always making sure to have fun along the way. So why not join FairPlay Sports Media and be part of something bigger...

About the Role

FairPlay Sports Media is seeking a highly driven SEO Manager to join our newly established Audience Team. This is a pivotal role responsible for shaping and executing a future-focused organic strategy across major US publishers or other partnership websites. This position offers the opportunity to operate at the forefront of organic search evolution, spanning traditional SEO and emerging generative AI discovery platforms, while influencing product, content, and technical strategy at scale. As SEO Manager - US Partnerships, you will lead the development and execution of comprehensive organic growth strategies that enhance visibility, traffic, and engagement across search engines and AI-driven discovery platforms. You will work cross-functionally with Product, PR, Content, and Engineering teams to deliver sustainable, scalable growth aligned with our partnership forecasts. Location: A qualified candidate must reside in NJ, PA, NY, FL or, TN.

Key Responsibilities

• Own and deliver the organic growth strategy across our partnership websites
• Drive visibility and performance across both traditional search engines and generative AI platforms (e.g. LLM-powered search experiences).
• Partner closely with Product and Engineering teams to influence technical SEO, site architecture, and platform evolution.
• Lead the creation, testing, and scaling of new organic growth initiatives
• Define and uphold best-in-class standards for content quality, EEAT, and organic performance.
• Develop and evolve performance measurement frameworks, including reporting across SEO and AI discovery channels.
• Conduct ongoing analysis, opportunity sizing, and competitive benchmarking to inform strategy.
• Champion innovation by identifying and implementing new tools, technologies, and methodologies in organic search and AI.
• Lead requirements gathering and refinement for SEO, content, and LLM optimisation initiatives.
• Participate and present in partnership facing strategy and performance meetings & reviews

Skills and Experience

• Extensive experience in SEO and organic growth, ideally within competitive or regulated industries (e.g. sports betting, finance, iGaming).
• Strong understanding of modern search ecosystems, including Google algorithms, entity-based SEO, and AI-driven search experiences.
• Proven track record of delivering scalable organic growth across multiple markets.
• Experience managing and developing high-performing SEO or organic teams.
• Deep technical SEO knowledge, including site architecture, indexing, rendering, and performance optimization.
• Strong familiarity with data analysis tools (e.g. GA4, Search Console, log analysis tools, rank tracking platforms).
• Experience working with product and engineering teams in agile environments.
• Knowledge of digital PR, link acquisition strategies, and brand authority building.
• Understanding of content strategy, EEAT principles, and semantic search optimisation.
• Experience with testing methodologies and performance experimentation frameworks.
• Commercial awareness and ability to align organic strategy with business objectives.
• Excellent communication and stakeholder management skills.
• An understanding and appreciation of US Sports Personal Attributes Highly organised, proactive, and comfortable taking ownership of initiatives.
• Strategic thinker with a strong execution mindset.
• Naturally curious, with a passion for innovation in search and AI.
• Comfortable operating in a fast-paced, evolving environment.
• Strong problem-solving skills with attention to detail.

What You’ll Get Back From Us

What You’ll Get Back From Us Alongside of being challenged daily and a real interest in your development, you will also receive:

• Attractive Compensation Package: Competitive salary and performance-based bonuses.
• The annual salary range for this position is $85,000 to $95,000 plus incentive bonus.
• Ample Time Off: Unlimited PTO plan and paid holidays to ensure a healthy work-life balance
• Comprehensive Health Coverage: Fully covered employee medical, dental, vision and life insurance plans
• Robust Retirement Savings: 401(k) plan with a substantial employer match to secure your future
• Continuous Growth Support: Reimbursement for professional development opportunities

Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to face challenges, and eager to learn, we encourage you to apply even if you don’t tick every box. We’re committed to building a diverse, inclusive team and ensuring an accessible recruitment process. If you need any accommodations, please let us know. 40 hour working week Monday through Sunday

40 hour working week Monday through Sunday FairPlay Sports Media is an AI-driven, technology-led media network and BetTech infrastructure provider. Built on the 25-year legacy of oddschecker (founded in 1999), the group operates globally at the intersection of high-intent sports audiences, premium publishers and betting operators. By combining deep market expertise with technical proficiency, FairPlay Sports Media bridges the gap between sports content and sustainable monetisation. Its global infrastructure runs on a proprietary data platform built to process over one billion odds on peak days and cover more than 30,000 sporting events annually. The company nurtures a portfolio of highly engaged, trusted brands, including oddschecker, WhoScored, SuperScommesse and Confido Network. FairPlay Sports Media is a Bruin Capital company headquartered in London, UK, and has operations in North America and throughout Europe, supported by a global workforce of over 200 employees.