SEO/SEM Associate - Growth & Analytics

Publicis Groupe; Chicago, Northern (IL, KY); Hybrid; USD 50,000 - 66,000; Full time

Job summary

Publicis Groupe in Chicago is seeking a Senior Associate, SEO/SEM to support the Search team with keyword research, metadata development, QA, optimization and results analysis. You will help translate client goals into actionable search strategies and steward day-to-day paid search campaigns.

The role emphasizes learning core search metrics (CPC, CPA, CTR) and collaborating with Operations, Tactics and Strategy to deliver timely insights, with strong writing and Excel skills important for

Qualifications

• Adherence to agency procedures.
• 2nd item removed
• Strong quantitative skills, including analytical abilities and math proficiency.
• Solid verbal and written communication skills.
• Teamwork and Collaboration.
• Minimal, if any, industry knowledge is expected.

Responsibilities

• Coordinate with manager to understand clients’ goals and client deliverables.
• Research keywords target audience utilized in search.
• Assist with search keyword and content recommendations.
• Assist in pulling performance reports, organizing data, providing insights and optimizations.
• Learn relevant tools for reporting, analytics and competitive analysis - bid management platforms, analytics platforms etc.
• Campaign set-up within platforms including campaign creation, uploading assets, tagging and QA.
• Day-to-day monitoring of paid search (SEM) performance.
• Monitor and maintain paid search campaign budgets, pacing and bid adjustments to hit client KPIs.
• Proactively advocate for campaign adjustments based on performance trends.
• Timely delivery of all work.

Skills

Excel

Quantitative skills

Analytical abilities

Math proficiency

Verbal communication

Written communication

Teamwork

Microsoft Office Suite

Tools

Bid management platforms

Analytics platforms

Job description

Publicis Groupe in Chicago is seeking a Senior Associate, SEO/SEM to support the Search team with keyword research, metadata development, QA, optimization and results analysis. You will help translate client goals into actionable search strategies and steward day-to-day paid search campaigns.

The role emphasizes learning core search metrics (CPC, CPA, CTR) and collaborating with Operations, Tactics and Strategy to deliver timely insights, with strong writing and Excel skills important for