Strategic Reputation & Community Marketing Manager

Aptean; Atlanta (GA); Vor Ort; USD 100.000 - 140.000; Vollzeit

Benefits dieser Stelle

Competitive pay

Robust benefits

Career growth opportunities

Flexible and casual environment

Zusammenfassung

Aptean is seeking a Marketing Manager, Community & Reputation in Alpharetta, GA. The role leads a new reputation and community function, focusing on open-web engagement, expert-driven content, and AI-driven visibility. You’ll partner with agencies and cross-functional teams to influence pipeline and reputation health.

The ideal candidate has 6+ years in B2B marketing, with experience in community programs and review platforms. This onsite role offers competitive pay and robust benefits.

Qualifikationen

• 6+ years of experience in B2B marketing with focus on community, advocacy, content, or product marketing.

Aufgaben

• Own open-web community presence and LLM optimization strategy across Reddit, Quora, StackExchange, LinkedIn communities, and forums.
• Lead expert-driven engagement including AMAs, thought leadership seeding, and buyer perception shaping conversations.
• Ensure authentic participation with experts, not brand accounts.
• Partner with agencies to produce high-quality, expert-driven content.
• Monitor open-web discussions and AI visibility signals using Gravity Scan, Writesonic, and native search.
• Surface high-value engagement opportunities for Aptean SMEs and build an intelligence loop.
• Conduct competitive visibility audits of forums and review platforms.
• Benchmark presence against competitors in AI outputs.
• Build SME activation programs with playbooks, templates, training, governance.
• Enable scalable, compliant, on-brand expert participation and low compliance risk.
• Maintain a measures-driven review pipeline across G2, Gartner, TrustRadius.
• Report program performance in terms of pipeline influence and revenue impact.

Kenntnisse

B2B marketing

Community marketing

Customer advocacy

Content marketing

Product marketing

Cross-functional collaboration

Written communication

ROI reporting

Tools

Gravity Scan

Writesonic

G2

Gartner Peer Insights

TrustRadius

Influitive

ReferenceEdge

Jobbeschreibung

Aptean is seeking a Marketing Manager, Community & Reputation in Alpharetta, GA. The role leads a new reputation and community function, focusing on open-web engagement, expert-driven content, and AI-driven visibility. You’ll partner with agencies and cross-functional teams to influence pipeline and reputation health.

The ideal candidate has 6+ years in B2B marketing, with experience in community programs and review platforms. This onsite role offers competitive pay and robust benefits.