Strategic Regional Sales Executive - Remote Opportunities

Royal Cup, Inc.; Boise (ID); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Remote work opportunities

Tuition reimbursement

Paid holidays

Job summary

Royal Cup, Inc. is seeking a Regional Sales Executive to drive new business growth in Healthcare, Senior Living, Food & Beverage, and Hospitality within Boise, ID and surrounding markets.

The role emphasizes in‑market execution, building genuine relationships with procurement leaders and decision‑makers to convert opportunities into accounts. You will develop deep fluency in our value proposition and work with internal teams to deliver tailored proposals, while maintaining an accurate CRM

Qualifications

• Bachelor’s degree in business or a related field.
• 2–4 years of sales or related experience.
• Excellent written and verbal communication skills.
• Willingness to travel across multiple markets; valid driver's license.

Responsibilities

• Spend the majority of time in market, building relationships in person.
• Engage procurement leaders, F&B Directors, GMs, and operations leaders who influence buying decisions.
• Develop deep fluency in the Royal Cup and Farmer Brothers value propositions for target industries.
• Share concrete examples of value delivered for customers in each target segment.
• Maintain an accurate, current pipeline in the CRM system and document progress.
• Prospect new business within the assigned geography and hand off closed accounts to the Regional Account Manager.

Skills

Sales experience

Relationship building

Communication skills

Travel readiness

Education

Bachelor's degree in business or related field

Tools

MS Office

CRM experience

Job description

Royal Cup, Inc. is seeking a Regional Sales Executive to drive new business growth in Healthcare, Senior Living, Food & Beverage, and Hospitality within Boise, ID and surrounding markets.

The role emphasizes in‑market execution, building genuine relationships with procurement leaders and decision‑makers to convert opportunities into accounts. You will develop deep fluency in our value proposition and work with internal teams to deliver tailored proposals, while maintaining an accurate CRM