Strategic Proposals Lead

Victaulic; Town of Easton (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

Victaulic is seeking a Proposals Lead to build a high-performing function within its Marketing department. You will design scalable workflows, governance, and content systems while assembling a capable team to deliver on-brand, customer-centric proposals.

You will collaborate with Sales, Sales Ops, Legal, and SMEs to craft compelling proposals and maintain a dynamic content library of messaging, visuals, and success stories.

Qualifications

• 7+ years of experience in proposal development or related marketing roles; experience leading or building a team strongly preferred.
• Demonstrated success in establishing and optimizing proposal processes, content systems, and team workflows.
• Excellent writing and editing skills, with a talent for persuasive storytelling and customer focus.
• Strong organizational and project management capabilities, with the ability to juggle multiple priorities and act decisively.
• Background in B2B marketing, sales enablement, or RFP-heavy industries is a plus.
• Experience with marketing collaboration tools and proposal management platforms.

Responsibilities

• Build the proposals function from the ground up— designing workflows, developing a governance model, developing content systems, and assembling team members
• Create scalable, efficient proposal processes that reflect our move with urgency value while ensuring excellence
• Lead the end-to-end development of proposals that are on-brand, customer-centric, and strategically crafted to win business.
• Collaborate cross-functionally with Sales, Sales Ops, Legal, and SMEs to develop high-impact proposals that consistently reflect our messaging and customer value.
• Write, edit, and refine proposal content, ensuring clarity, consistency, and alignment with our brand mission of delivering exceptional experiences.
• Maintain a dynamic content library, including reusable proposal elements, product messaging, visuals, and customer success stories.
• Establish and track KPIs (response times, content utilization) to continuously improve performance, foster positivity, and demonstrate strategic impact.
• Champion the proposal function as a strategic marketing asset that connects closely with brand, sales and marketing to know your target and deliver tailored value.

Skills

Persuasive writing

Editing

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Proposal management platforms

Marketing collaboration tools

Job description

Victaulic is seeking a Proposals Lead to build a high-performing function within its Marketing department. You will design scalable workflows, governance, and content systems while assembling a capable team to deliver on-brand, customer-centric proposals.

You will collaborate with Sales, Sales Ops, Legal, and SMEs to craft compelling proposals and maintain a dynamic content library of messaging, visuals, and success stories.