Strategic Programs Lead — Events & Experiences

salesforce.com, inc.; Seattle (WA); On-site; USD 117,000 - 178,000; Full time

Job summary

Salesforce is seeking a driven Program Manager for the Events & Experiences Creative PMO within Global Brand Marketing. You will coordinate end-to-end program management for flagship events like Dreamforce, regional activations, and brand moments, ensuring on-time delivery and clear stakeholder updates.

You will drive intake, prioritization, and weekly stand-ups, with strong collaboration across executive teams and cross-functional partners to keep workstreams aligned with business goals.

Qualifications

• 5+ years of project or program management experience, preferably within events, experiential marketing, creative, or brand organizations.
• Proven experience managing event, experiences and cross-functional program workstreams from initial planning through on-site execution and delivery.
• Experience leveraging AI tools for project documentation, meeting facilitation, status reporting, and workflow optimization.
• Exceptional communication and organizational abilities with demonstrated success managing multiple complex workstreams simultaneously.
• Strong background supporting C-level and executive stakeholders, including materials preparation and decision-making facilitation.
• Demonstrated ownership of end-to-end planning processes encompassing timeline development, facilitation, and synthesis.
• Proven track record managing intake and prioritization processes across teams or functional areas.
• Advanced proficiency with Slack, Google Workspace (Slides, Sheets, Docs), project management tracking tools and AI-powered productivity platforms.
• Self-directed professional with strong initiative and ability to maintain project momentum with minimal supervision.
• Agency or in-house events, creative, or marketing team experience strongly preferred.

Responsibilities

• Track and manage key event and experience workstreams with clear deadlines, owners, and milestones.
• Maintain project trackers and provide regular status updates to stakeholders.
• Build and manage project plans for events and experiences from kickoff through delivery.
• Coordinate cross-functional dependencies across creative, brand, and production teams; flag blockers or risks and help resolve.

Skills

Project management

Program management

Events experience

Executive communication

Cross-functional collaboration

AI tools

Agenda & notes

Timeline development

Intake prioritization

Slack

Google Workspace

AI-powered productivity

Tools

Slack

Google Workspace (Slides, Sheets, Docs)

PM tracking tools

AI productivity platforms

Job description

Salesforce is seeking a driven Program Manager for the Events & Experiences Creative PMO within Global Brand Marketing. You will coordinate end-to-end program management for flagship events like Dreamforce, regional activations, and brand moments, ensuring on-time delivery and clear stakeholder updates.

You will drive intake, prioritization, and weekly stand-ups, with strong collaboration across executive teams and cross-functional partners to keep workstreams aligned with business goals.