Strategic Product Marketing Manager - Process Control

Emerson Japan, Ltd.; Marshalltown (IA); On-site; USD 90,000 - 130,000; Full time

Job summary

Emerson is seeking a Product Marketing Manager in Marshalltown, Iowa to shape growth strategies for Fisher FIELDVUE control valve instruments. You will identify market opportunities, define product strategies, build business cases, and help drive sales and profitability.

Working with customers and global Sales, Marketing, and Engineering teams, you will translate market insight into innovative products and solutions for the process control industry.

Qualifications

• Bachelor's degree in Engineering, Marketing, Business, or related field.
• Experience with market research, business cases, product strategy, requirements, or go-to-market planning.
• Strong communication and presentation skills across technical, commercial, and leadership audiences.
• Ability to travel domestically and internationally up to 10%.
• Legal authorization to work in the United States - Sponsorship will not be provided for this role.

Responsibilities

• Research customer needs, industry trends, and competitive offerings.
• Lead voice-of-customer research and translate insights into target markets, value propositions, product strategies, business cases, and requirements.
• Partner with Sales, Marketing, Engineering, customers, and channel partners to align product vision, priorities, and development plans.
• Manage field trials and new product introductions, including early-customer adoption, launch collateral, product bulletins, and training.
• Track bookings, market participation, run rates, quote conversion, and other business metrics; recommend actions to improve performance.

Skills

Market research

Business cases

Product strategy

Requirements

Go-to-market planning

Communication skills

Presentation skills

Global relationships

Education

Bachelor's degree in Engineering, Marketing, Business, or related field

MBA or advanced business degree

Job description

Emerson is seeking a Product Marketing Manager in Marshalltown, Iowa to shape growth strategies for Fisher FIELDVUE control valve instruments. You will identify market opportunities, define product strategies, build business cases, and help drive sales and profitability.

Working with customers and global Sales, Marketing, and Engineering teams, you will translate market insight into innovative products and solutions for the process control industry.