Strategic Product Marketing Manager — Life Sciences

Invenia Search; Danvers (MA); On-site; USD 100,000 - 170,000; Full time

Job summary

Invenia Search is assisting a global life sciences company in recruiting a Product Marketing Manager to own an epigenetics and developmental biology portfolio. The role emphasizes strategic market leadership rather than simple campaign execution.

You will collaborate with R&D, Product Management, MarCom, Sales and Digital Marketing to shape market strategy, positioning, and launches, translating complex science into customer value propositions.

Qualifications

• Experience in product marketing or product management within life sciences.
• Experience with market strategy, segmentation, positioning, and launches.
• Ability to translate complex science into customer value proposition.
• Strong interaction with R&D and scientific teams.

Responsibilities

• Own product positioning, messaging and value propositions.
• Develop market segmentation and identify priority customer groups.
• Translate customer needs into strategy and lead go-to-market planning.
• Lead competitive intelligence and market analysis.
• Develop content behind campaigns and support sales enablement.
• Drive portfolio strategy and identify opportunities for expansion.

Skills

Product marketing

Product management

Life sciences

Market strategy

Positioning & messaging

Voice of Customer

Competitive analysis

Go-to-market planning

Education

PhD preferred

Master's degree in relevant field

Job description

Invenia Search is assisting a global life sciences company in recruiting a Product Marketing Manager to own an epigenetics and developmental biology portfolio. The role emphasizes strategic market leadership rather than simple campaign execution.

You will collaborate with R&D, Product Management, MarCom, Sales and Digital Marketing to shape market strategy, positioning, and launches, translating complex science into customer value propositions.