Product Marketing Manager

Invenia Search; Danvers (MA); On-site; USD 100,000 - 170,000; Full time

Job summary

Invenia Search is assisting a global life sciences company in recruiting a Product Marketing Manager to own an epigenetics and developmental biology portfolio. The role emphasizes strategic market leadership rather than simple campaign execution.

You will collaborate with R&D, Product Management, MarCom, Sales and Digital Marketing to shape market strategy, positioning, and launches, translating complex science into customer value propositions.

Qualifications

• Experience in product marketing or product management within life sciences.
• Experience with market strategy, segmentation, positioning, and launches.
• Ability to translate complex science into customer value proposition.
• Strong interaction with R&D and scientific teams.

Responsibilities

• Own product positioning, messaging and value propositions.
• Develop market segmentation and identify priority customer groups.
• Translate customer needs into strategy and lead go-to-market planning.
• Lead competitive intelligence and market analysis.
• Develop content behind campaigns and support sales enablement.
• Drive portfolio strategy and identify opportunities for expansion.

Skills

Product marketing

Product management

Life sciences

Market strategy

Positioning & messaging

Voice of Customer

Competitive analysis

Go-to-market planning

Education

PhD preferred

Master's degree in relevant field

Job description

I'm partnering with an established global life sciences company to hire a Product Marketing Manager who will take ownership of a scientific portfolio spanning epigenetics and developmental biology.

This is a genuinely strategic product marketing role. They aren't looking for someone who simply executes campaigns handed to them — they want someone who can understand the market, identify the biggest opportunities and build the strategy around them.

What you'll be responsible for

You'll have significant ownership across:

• Product positioning, messaging and value propositions
• Market segmentation and identifying priority customer groups
• Voice of Customer and translating customer needs into strategy
• Competitive intelligence and market analysis
• Building integrated campaign strategies around key market opportunities
• New product launches and go-to-market planning
• Working with R&D on customer requirements and product requirements
• Developing the foundational scientific/commercial content behind campaigns
• Sales enablement, training and supporting customer-facing teams
• Portfolio strategy and identifying opportunities for expansion

You'll work closely with R&D, Product Management, MarCom, Sales and Digital Marketing, with particularly strong interaction with the scientific teams.

Who we're looking for

Ideally, you'll already have experience in Product Marketing or Product Management within life sciences.

We're particularly interested in people who can demonstrate experience with areas such as:

• Market strategy and segmentation
• Positioning and messaging
• Voice of Customer
• Product launches / go-to-market strategy
• Competitive analysis
• Translating complex science into a clear customer value proposition

A strong scientific foundation is important, but you do not need to be an epigenetics expert.

A PhD is preferred but not essential. A relevant Master's combined with strong industry and product experience will absolutely be considered.

We're also open to Product Managers looking to move further into Product Marketing, particularly if you've already owned market strategy, positioning, customer insight and product launches.

Why consider it?

One of the most attractive aspects of this opportunity is the level of ownership and autonomy.

The hiring manager wants someone who can investigate the market, speak with customers, attend conferences and come back with:

"This is where I think the opportunity is, this is who we should target, and this is how we should position the portfolio."

Rather than waiting for somebody else to define the strategy.