Strategic Product Marketing Manager, AI & SaaS Growth

Aptean; Alpharetta (GA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive pay

Robust benefits

Job summary

Aptean is seeking a strategic B2B Product Marketing Manager to connect Product, Sales, Demand Gen, Customer Success, and Executive Leadership. You will craft market-driven positioning, messaging, and launches while driving adoption and revenue growth across Aptean's software solutions.

You’ll lead market research, ICPs, and buyer journeys, partner with Product Management on roadmap direction, and enable sales with compelling content and competitive intelligence.

Qualifications

• 5+ years of Product Marketing experience in SaaS/tech industries.
• Proven ability to develop and execute go-to-market strategies.
• Excellent written and verbal communication; strong storytelling.

Responsibilities

• Develop and execute go-to-market strategies for new products and major releases.
• Create differentiated positioning, messaging, and value propositions.
• Conduct market, customer, and competitive research to identify opportunities and threats.
• Define ICPs, buyer personas, and buying journeys.
• Partner with Product Management to influence roadmap and ensure market needs are reflected.
• Lead cross-functional product launches across Product, Sales, Demand Generation, and Customer Success.
• Drive lifecycle marketing to increase adoption, retention, and revenue.
• Translate complex capabilities (incl. AI solutions) into compelling customer narratives.
• Enable sales with content, training, and competitive intelligence.
• Measure product marketing performance using insights and analytics.

Skills

Go-to-market strategy

Storytelling

Cross-functional collaboration

Market research

Buyer personas

Content development

Executive communication

Measurement & analytics

Product lifecycle

Sales enablement

Job description

Aptean is seeking a strategic B2B Product Marketing Manager to connect Product, Sales, Demand Gen, Customer Success, and Executive Leadership. You will craft market-driven positioning, messaging, and launches while driving adoption and revenue growth across Aptean's software solutions.

You’ll lead market research, ICPs, and buyer journeys, partner with Product Management on roadmap direction, and enable sales with compelling content and competitive intelligence.