Strategic Product Marketing Manager

Bertelsmann; Morrisville (Bucks County); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Relias, a mission-driven health tech company, is seeking a Product Marketing Manager in a hybrid role based near Morrisville, NC. You’ll build go-to-market strategies, craft bundles, and enable client-facing teams to drive bookings and renewals across the portfolio.

You’ll partner with Growth Marketing, Content Marketing, and Sales to create compelling collateral and campaigns, monitor performance, and refine messaging to align with market needs and audiences.

Qualifications

• 5+ years in product marketing or related field.
• Experience launching products and enabling sales.
• Cross-functional collaboration across Product, Sales, Marketing, and Customer-facing teams.

Responsibilities

• Lead GTM strategy and enablement assets for assigned portfolio.
• Develop bundles and messaging aligned to buyer needs and outcomes.
• Monitor KPIs like bookings and renewals and adjust enablement assets.
• Collaborate with Growth and Content Marketing on assets for campaigns.
• Update product positioning on Relias.com and other pages.
• Coordinate with Sales, Client Success, Events for launches.

Skills

Product marketing

Go-to-market strategy

Sales enablement

Product management

Market intelligence

Cross-functional collaboration

Job description

Relias, a mission-driven health tech company, is seeking a Product Marketing Manager in a hybrid role based near Morrisville, NC. You’ll build go-to-market strategies, craft bundles, and enable client-facing teams to drive bookings and renewals across the portfolio.

You’ll partner with Growth Marketing, Content Marketing, and Sales to create compelling collateral and campaigns, monitor performance, and refine messaging to align with market needs and audiences.