Marketing Manager

Electric Co-op; Arlington (VA); Hybrid; USD 110,000 - 124,000; Full time

Job summary

NRECA's Marketing team in Arlington, VA is seeking a strategic Marketing Manager to drive product adoption and member engagement across 100+ offerings. You’ll lead integrated campaigns, translate complex offerings into compelling value propositions, and partner with senior leaders to shape go-to-market strategies.

You'll apply data analytics, audience insights, and emerging AI tools to optimize performance across digital, email, social, and events, while maintaining a focus on revenue growth and

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 5+ years of marketing experience in a complex, matrixed organization.
• Proven ability to execute integrated multichannel campaigns.
• Strong data analytics and audience segmentation experience.
• Strategic mindset linking business goals to marketing impact.
• Excellent communication and storytelling skills.
• Ability to report to the office when required.

Responsibilities

• Lead and execute integrated marketing strategies aligned to business goals.
• Translate offerings into clear value propositions and messaging.
• Concept and deliver campaigns across digital, email, social, web and events.
• Use segmentation and metrics to optimize performance.
• Apply AI tools and marketing tech to enhance content and workflows.
• Collaborate with stakeholders and senior leaders to set goals and deliver solutions.
• Evaluate requests and guide stakeholders to the most effective approach.
• Partner with creative, comms and marketing ops for cohesive execution.

Skills

Multichannel campaigns

Data analytics

Audience segmentation

Strategic thinking

Communication

Stakeholder collaboration

Education

Bachelor’s degree in Marketing/Communications

Job description

## Marketing ManagerApply: Arlington, VA: Full time: Posted 6 Days Ago: R2026-925## Job DescriptionNRECA’s Marketing team is growing. We represent a portfolio of 100+ products, services, and programs for over 80,000 members nationwide. We are looking for strategic, data-driven, and growth-oriented Product Marketers to join our high-performing team. This is a central, highly visible function that partners across the organization with senior leadership to shape the experience of electric cooperatives nationwide. You will be a trusted strategic partner responsible for developing and leading integrated marketing plans and campaigns that drive product adoption, member engagement, and revenue growth across NRECA’s suite of programs, services, and educational offerings. You’ll bring a modern marketer’s mindset—combining audience insights, data analytics, value propositions, and emerging tools like AI-assisted content development—to design plans and campaigns that drive measurable results. Along the way, you’ll help elevate how we go to market, telling compelling stories that demonstrate the value of NRECA membership and the impact of electric cooperatives. # **What You’ll Do*** **Lead Strategic Marketing Initiatives** Develop and execute integrated marketing strategies that align to business goals and drive awareness, engagement, utilization and revenue growth across key products and programs. * **Own Product and Value Storytelling** Translate complex offerings into clear, compelling value propositions and messaging frameworks that resonate with diverse member audiences and differentiate in the marketplace. * **Drive Multi-Channel Campaigns** Concept and deliver end-to-end campaigns across digital, email, social, web and event channels—optimizing the right mix to reach and convert target audiences. * **Leverage Data to Inform and Optimize** Use audience segmentation, campaign performance metrics, and insights (engagement, conversion, behavior) to continuously refine strategies and improve results. * **Bring a Modern Marketing Approach** Utilize AI tools and marketing technologies to enhance content creation, streamline workflows, and increase campaign effectiveness. * **Act as a Strategic Partner** Collaborate closely with cross-functional stakeholders and senior leaders to define goals, assess opportunities, prioritize initiatives and deliver marketing solutions that drive impact. * **Champion Focus and Effectiveness** Evaluate incoming requests through a strategic lens—ensuring alignment, guiding stakeholders to the most effective approach and protecting campaign integrity. * **Collaborate Across Teams** Partner with creative, communications, and marketing operations teams to ensure cohesive execution, strong brand alignment, and high-quality deliverables. # **Key Highlights of This Role** * **High visibility and influence** —Work closely with senior leaders and shape how we bring products and programs to market * **Strategic impact** —Your work directly drives engagement, utilization, and revenue across the organization * **Modern marketing environment** —Leverage data, AI tools, and integrated campaigns to innovate and evolve our approach * **Mission-driven work** —Help tell the story of electric cooperatives and support communities across the country **About NRECA** At NRECA, we power more than just communities—we power progress. As the national trade association representing over 900 consumer-owned electric cooperatives, we play a vital role in shaping the future of energy across the country. Our employees are united by a shared mission, a collaborative and inclusive culture, and a commitment to innovation and service excellence. Recognized as a “best place to work,” NRECA fosters an environment where ideas are valued, impact is visible and careers can thrive. **Direct Reports to this Position:**N/A## Qualifications# **What You Bring*** Bachelor’s degree in Marketing, Communications, Advertising, or a related field.* 5+ years of experience in marketing, ideally within a complex, matrixed organization.* Proven ability to develop and execute integrated, multichannel campaigns that drive measurable outcomes.* Strong experience using data, audience segmentation and analytics to inform strategy and optimize performance.* A strategic mindset with the ability to connect business goals to marketing efforts and ultimately business impact and growth.* Exceptional assertive communication skills with a talent for asking the right questions, and then translating ideas into compelling, actionable messaging.* Ability to report to the office when required. **Preferred:*** Experience in product marketing, education, events or membership-driven organizations* Experience in a large trade association This role follows a hybrid schedule, requiring in-office work three days per week (Tuesdays, Wednesdays, and Thursdays). **FLSA Status:** Exempt **Essential Physical Requirements**:* The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and extensive reading.* Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.**Salary Range:** $110,000–$124,000 annual salaryFinal compensation determined by individual qualifications, experience, and internal equity. ***Disclaimer Statemen**t**:** The preceding job description has been written to reflect management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.*