Strategic Product Marketing Lead

DriveWealth; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Paid parental leave

Wellness reimbursement

Company-provided phone

Personal development allowance

Generous PTO

Observance holidays

Job summary

DriveWealth is seeking a Product Marketing Lead in New York City, hybrid. You will shape how our products are understood, valued, and adopted, turning customer needs and market insights into compelling stories that accelerate growth.

You'll partner with Product, Sales, Marketing, and Customer Success to bring products to market, strengthen our competitive position, and equip customer-facing teams with the tools they need to succeed.

Qualifications

• 5+ years in product marketing or related fields with solid storytelling ability.
• Exceptional written and verbal skills, making complex ideas clear.
• Experience turning market insights into customer value propositions.
• Proven ability monitoring competitive offerings and go-to-market strategies.
• Collaborative mindset and strong relationship-building across teams.
• Experience creating presentations and sales materials.

Responsibilities

• Own go-to-market plans from kickoff through post-launch with milestones.
• Lead cross-functional launch teams and align Product, Sales, Marketing, CS.
• Define launch tiers and tailor activities by release significance.
• Develop positioning, messaging, target audiences, and use cases.
• Design onboarding and campaigns to drive product adoption.
• Create content like case studies, blogs, webinars, and videos.

Skills

Product marketing

Cross-functional collaboration

Market research

Competitive analysis

Customer insight

Storytelling

Presentation creation

Job description

DriveWealth is seeking a Product Marketing Lead in New York City, hybrid. You will shape how our products are understood, valued, and adopted, turning customer needs and market insights into compelling stories that accelerate growth.

You'll partner with Product, Sales, Marketing, and Customer Success to bring products to market, strengthen our competitive position, and equip customer-facing teams with the tools they need to succeed.