Strategic Product Marketing Lead – Academic Programs

RevOps Careers; United States; On-site; USD 95,000 - 150,000; Full time

Job summary

RevOps Careers seeks a Product Marketing Manager to own marketing strategy and positioning for a defined portfolio of EIM partner university and academic programs. You will ensure each program is launch-ready and supported throughout its lifecycle with consistent messaging and performance insights.

The ideal candidate has 5+ years in product or program marketing, experience shaping go-to-market strategy, and a proven ability to translate complex offerings into clear, compelling positioning in a

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 5+ years of experience in product marketing, program marketing, or strategic marketing roles.
• Experience supporting go-to-market strategy and product launches.
• Strong ability to translate complex offerings into clear, compelling positioning.
• Excellent written and verbal communication skills.
• Strong cross-functional collaboration and stakeholder management skills.
• Data-informed decision maker with experience leveraging performance insights.
• Comfort operating in a matrixed, fast-paced environment.
• Experience in higher education, healthcare education, or regulated environments preferred.

Responsibilities

• Own product positioning, value propositions, and differentiation for assigned academic programs.
• Develop and maintain product messaging frameworks and ensure positioning reflects program strengths and market demand.

Skills

Product marketing experience

Go-to-market strategy

Cross-functional collaboration

Stakeholder management

Data-informed decision making

Communication skills

Thrives in matrixed environment

Education

Bachelor's degree or equivalent

Job description

RevOps Careers seeks a Product Marketing Manager to own marketing strategy and positioning for a defined portfolio of EIM partner university and academic programs. You will ensure each program is launch-ready and supported throughout its lifecycle with consistent messaging and performance insights.

The ideal candidate has 5+ years in product or program marketing, experience shaping go-to-market strategy, and a proven ability to translate complex offerings into clear, compelling positioning in a