Product Marketing Manager, Education Programs

Confluent Health; United States; On-site; USD 100,000 - 135,000; Full time

Job summary

Confluent Health is seeking a Product Marketing Manager to own the marketing strategy and positioning for a defined portfolio of EIM partner university programs. You will ensure each program is launch-ready and supported throughout its lifecycle with consistent messaging and performance insights.

Collaborating with the Senior Director of Product Marketing, Admissions, Operations, and channel teams, you will translate market inputs into go-to-market plans and enablement materials, guiding

Qualifications

• 5+ years of experience in product marketing, program marketing, or strategic marketing roles.
• Experience supporting go-to-market strategy and product launches.
• Strong ability to translate complex offerings into clear, compelling positioning.
• Excellent written and verbal communication skills.
• Strong cross-functional collaboration and stakeholder management skills.
• Data-informed decision maker with experience leveraging performance insights.
• Comfort operating in a matrixed, fast-paced environment.
• Experience in higher education, healthcare education, or regulated environments preferred.

Responsibilities

• Own product positioning, value propositions, and differentiation for assigned academic programs.
• Develop and maintain product messaging frameworks aligned to target audiences and enrollment goals.
• Partner with the Marketing Launch Manager to support go-to-market planning and launch readiness.
• Define product inputs required for launch, including messaging, audience definitions, and value narratives.
• Ensure products are launch-ready across messaging, enablement, and documentation.
• Support structured handoff of products from launch to ongoing marketing teams.
• Collaborate with Operations, Academics, and Admissions to align product strategy with readiness and enrollment workflows.
• Collaborate with Channel and Creative teams to reflect program clarity across channels.
• Act as a strategic bridge between program stakeholders and marketing execution teams.
• Develop program briefs, messaging guides, FAQs, and enablement materials for internal teams.
• Support admissions and partner-facing teams with clear program context and updates.
• Ensure documentation is current, accessible, and scalable.
• Monitor program-level performance in partnership with Analytics and Admissions.
• Interpret performance data and market feedback to inform program optimizations.
• Identify risks, gaps, and opportunities across the program lifecycle.
• Share insights and recommendations with product marketing leadership.
• Support refinement of product marketing processes, templates, and best practices.
• Contribute to improving consistency and scalability across the product portfolio.
• Participate in retrospectives to improve future launches and lifecycle performance.

Skills

Go-to-market strategy

Cross-functional collaboration

Communication skills

Data-driven decision making

Strategic thinking

Higher education experience

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Confluent Health is seeking a Product Marketing Manager to own the marketing strategy and positioning for a defined portfolio of EIM partner university programs. You will ensure each program is launch-ready and supported throughout its lifecycle with consistent messaging and performance insights.

Collaborating with the Senior Director of Product Marketing, Admissions, Operations, and channel teams, you will translate market inputs into go-to-market plans and enablement materials, guiding