Product Marketing Manager: Academic Programs & Launch

Evidence In Motion (EIM); United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Evidence In Motion (EIM) seeks a Product Marketing Manager to own the marketing strategy and positioning for a defined portfolio of partner university and academic programs. You will ensure each program is launch-ready with consistent messaging, enablement, and performance insights.

You will work closely with the Senior Director, Product Marketing, the Marketing Launch Manager, Operations, Admissions, and channel teams to translate market inputs into actionable go-to-market plans and guidance

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 5+ years of experience in product marketing, program marketing, or strategic marketing roles.
• Experience supporting go-to-market strategy and product launches.
• Strong ability to translate complex offerings into clear, compelling positioning.
• Excellent written and verbal communication skills.
• Strong cross-functional collaboration and stakeholder management skills.
• Data-informed decision maker with experience leveraging performance insights.
• Comfort operating in a matrixed, fast-paced environment.
• Experience in higher education, healthcare education, or regulated environments preferred.

Responsibilities

• Own marketing strategy and positioning for assigned programs.
• Develop messaging frameworks aligned to audiences and enrollment goals.
• Serve as the product marketing SME translating inputs into GTM plans.
• Partner with Launch Manager to support go-to-market planning and readiness.
• Define inputs required for launch: messaging, audiences, value narratives.
• Ensure product messaging, enablement, and documentation are launch-ready.
• Collaborate with Operations, Academics, and Admissions to align strategy with workflows.
• Coordinate with Channel and Creative teams for cross-channel clarity.
• Develop program briefs, messaging guides, FAQs, and enablement materials.
• Support admissions and partner-facing teams with clear program context.
• Monitor performance and share insights with leadership.

Skills

Product positioning

Go-to-market planning

Cross-functional collaboration

Enablement materials

Performance insights

Documentation

Strategic thinking

Education

Bachelor’s degree or equivalent experience

Job description

Evidence In Motion (EIM) seeks a Product Marketing Manager to own the marketing strategy and positioning for a defined portfolio of partner university and academic programs. You will ensure each program is launch-ready with consistent messaging, enablement, and performance insights.

You will work closely with the Senior Director, Product Marketing, the Marketing Launch Manager, Operations, Admissions, and channel teams to translate market inputs into actionable go-to-market plans and guidance