Automotive Product Marketing Engineer

Texas Instruments Incorporated; Dallas (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Texas Instruments Incorporated is seeking a Product Marketing Engineer responsible for developing business plans, marketing strategy and forecasts for designated product lines in the Low Power Radar automotive business.

The role focuses on in-cabin monitoring, sensing, parking assist, and other applications, coordinating across technical, sales and operations teams to close opportunities and grow revenue.

Qualifications

• Experience in product marketing for technical or embedded systems is preferred.
• Ability to develop product positioning and messaging that differentiates offerings.
• Strong collaboration with technical, sales, and operations teams.

Responsibilities

• Drive product marketing plans and forecasts for assigned product lines.
• Maintain customer requirements and feedback to influence roadmap.
• Develop and execute marketing activities across lifecycle stages (Pre RTM, RTM, Post RTM).
• Collaborate with price, campaigns, and internet marketing to launch products.
• Interface with TI field sales and applications to support opportunities.

Skills

Product marketing

Market strategy

Cross-functional coordination

Customer requirements

Job description

Texas Instruments Incorporated is seeking a Product Marketing Engineer responsible for developing business plans, marketing strategy and forecasts for designated product lines in the Low Power Radar automotive business.

The role focuses on in-cabin monitoring, sensing, parking assist, and other applications, coordinating across technical, sales and operations teams to close opportunities and grow revenue.