Product Manager - Display Ads & Programmatic Innovation

USA TODAY Co.; United States; Remote; USD 125,000 - 135,000; Full time

Job summary

USA TODAY Co. seeks a Product Manager to leadDisplay and Paid Ads initiatives across enterprise and SMB segments. You will shape strategy, work with Engineering, Data Science, Sales, Marketing, and Customer Success to deliver scalable solutions that improve advertiser outcomes and monetization.

You will own the roadmaps, define success metrics, and drive execution from discovery to launch, while balancing value, tech complexity, and business impact. This role is remote within the United States.

Responsibilities

• Own and execute a significant portion of the Display and Paid Ads product roadmap.
• Identify market opportunities, customer needs, and platform changes that inform roadmap investments across the programmatic landscape.
• Define product strategy for programmatic bidding, O&O display inventory monetization, automation, measurement, and advertiser-facing capabilities.
• Evaluate emerging trends in programmatic display, AI, and digital advertising to identify opportunities for product innovation and inventory packaging.
• Lead initiatives from discovery through launch and ongoing optimization.
• Translate business challenges and customer needs into clear product requirements, user flows, success metrics, and rollout plans.
• Partner directly with Engineering and Data Science to deliver scalable product solutions.
• Balance customer value, business impact, and technical complexity when making prioritization decisions.
• Own key business metrics including revenue growth, advertiser retention, campaign performance, inventory utilization, platform adoption, and profitability across assigned products.
• Drive innovation across programmatic bidding strategies, yield optimization, automation, and display asset recommendations.
• Translate emerging AdTech, SSP/DSP capabilities, and industry innovations into differentiated product experiences.
• Define measurement frameworks and success metrics to evaluate product effectiveness and campaign viewability.
• Use data and experimentation to inform product investments and improve advertiser performance.
• Partner with Customer Success, Sales, Marketing, and Operations to ensure successful activation and adoption of new display capabilities.
• Build alignment across stakeholders and influence decisions without direct authority.
• Present product strategy, recommendations, tradeoffs, and outcomes to leadership teams.

Skills

Product management

Display advertising

Programmatic advertising

Data-driven decisions

Job description

USA TODAY Co. seeks a Product Manager to leadDisplay and Paid Ads initiatives across enterprise and SMB segments. You will shape strategy, work with Engineering, Data Science, Sales, Marketing, and Customer Success to deliver scalable solutions that improve advertiser outcomes and monetization.

You will own the roadmaps, define success metrics, and drive execution from discovery to launch, while balancing value, tech complexity, and business impact. This role is remote within the United States.