Strategic PR & Reputation Manager

Associa; Richardson (TX); On-site; USD 75,000 - 110,000; Full time

Job summary

Associa is seeking a seasoned Public Relations Manager to support the Public Relations & Reputation team. The role partners with the Director of Public Relations & Reputation and the Online Reputation Manager to execute media relations, monitoring, and social communications across Associa’s brands.

The ideal candidate has 4–6 years of PR experience, excels at writing, and can transform media insights into actionable opportunities, with a hands-on, mid-career approach.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing or related field.
• 4–6 years of professional experience in public relations, media relations, corporate communications or journalism.
• Experience using Meltwater for media monitoring, journalist research and PR reporting.
• Experience with media analytics and securing earned media coverage.

Responsibilities

• Write press releases using AP style guidelines.
• Develop proactive media relations strategies to increase visibility.
• Identify media opportunities and build targeted media lists.
• Track pitches, media conversations and resulting coverage.
• Monitor news coverage involving Associa and its brands.
• Produce PR performance reports for leadership.

Skills

Media relations

Public relations

Writing

Media monitoring

Pitching

Social media

Research

Analytical thinking

Strategic communication

Education

Bachelor's degree (PR/Comms/Journalism/Marketing)

Tools

Meltwater

Job description

Associa is seeking a seasoned Public Relations Manager to support the Public Relations & Reputation team. The role partners with the Director of Public Relations & Reputation and the Online Reputation Manager to execute media relations, monitoring, and social communications across Associa’s brands.

The ideal candidate has 4–6 years of PR experience, excels at writing, and can transform media insights into actionable opportunities, with a hands-on, mid-career approach.