Strategic PR Director: Lead Brand Growth

The Keller Group; Boston (MA); On-site; USD 140,000 - 200,000; Full time

Job summary

The Keller Group is partnering with a nationally recognized organization seeking a Director of Public Relations in the Greater Boston Area. The role leads a growing PR practice focused on B2C brands, serving as a strategic operator with a track record of inspiring high-performing teams and delivering cross-market communications programs.

You will elevate communications strategy, guide media relations, and mentor a team of PR professionals and freelancers, while building strong client

Qualifications

• 8+ years of progressive PR experience, including significant leadership responsibilities.
• Past demonstrated experience leading successful PR teams, communications programs, and internal + external relationships within a fast-paced and deadline driven environment.
• Proven ability to build and mentor teams while fostering a positive, high-performance culture.
• A confident, magnetic, decisive leadership style paired with collaboration and adaptability.
• Experience driving B2C brand awareness and engagement.

Responsibilities

• Serve as senior strategic leader responsible for defining the vision in direction, performance, and continued growth and development of a high-performing team.
• Develop clear vision for department overview while creating alignment across people, processes, deliverables, and business objectives.
• Drive operational excellence, resource planning, team utilization, and overall performance from department.
• Be the senior strategic partner and primary point person for key stakeholders.
• Partner close with executive leaders to find opportunities for innovation, growth, and continuous improvement.
• Guide high-level communications strategies that feature nationally recognized brands and organizations.
• Review and elevate media relations programs, thought leadership initiatives, influencer strategies, reputation management efforts, and integrated marketing campaigns.
• Ensure recommendations are rooted in alignment across business objectives, audience takeaways, and measurable insights.
• Stay ahead of industry trends, emerging channels, and shifts within respective consumer focused industries.
• Lead, mentor, and develop a team of PR professionals and freelancers.
• Maintain a culture of accountability, collaboration, creativity, and growth.
• Provide strategic guidance, coaching, and feedback that helps team members expand their confidence and capabilities.
• Build strong partnerships across integrated marketing disciplines.
• Act as a trusted advisor to key stakeholders. Immerse self into brand/business in order to elevate brand storytelling, awareness, and engagement with diverse audiences.
• Participate in strategic presentations, planning sessions, and contribute to executive-level conversations.
• Help deepen brand impact and relationships by ensuring consistent delivery, strategic value, and measurable impact.
• Discover opportunities to enhance retention, expand partnerships beyond the norm, and strengthen long-term business outcomes.

Skills

Leadership

Team building

Strategic thinking

Client relations

Public relations

Education

Bachelor’s degree in public relations, communications, journalism, marketing, or related field

Job description

The Keller Group is partnering with a nationally recognized organization seeking a Director of Public Relations in the Greater Boston Area. The role leads a growing PR practice focused on B2C brands, serving as a strategic operator with a track record of inspiring high-performing teams and delivering cross-market communications programs.

You will elevate communications strategy, guide media relations, and mentor a team of PR professionals and freelancers, while building strong client