Head of Public Relations & Executive Visibility

Frey Consulting Group; Baltimore (MD); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Planit is seeking a PR Director to lead integrated public relations strategy across our B2B client roster, driving executive visibility and industry authority. You will mentor teams, shape new business pitches, and translate agency success into client growth.

This hybrid, office-first role requires 10+ years in PR, proven media relations and influencer management, and the ability to travel domestically. The role emphasizes collaboration across disciplines, development of strategic scopes, and

Qualifications

• 10+ years of experience in public relations with B2B or industrial clients.
• Strong portfolio in influencer management and media relations.
• Bachelor’s degree in PR, marketing, or communications.

Responsibilities

• Lead and manage the agency’s relationships with a portfolio of clients.
• Develop integrated PR strategies and executive visibility programs.
• Collaborate with other disciplines to deliver cross-channel programs.
• Mentor staff, support new business pitches, and contribute to industry thought leadership.
• Track client success and contribute to case studies and growth opportunities.

Skills

Public relations

Influencer management

Crisis communications

Team leadership

Media relations

Education

Bachelor's degree in Public Relations or Communications

Job description

Planit is seeking a PR Director to lead integrated public relations strategy across our B2B client roster, driving executive visibility and industry authority. You will mentor teams, shape new business pitches, and translate agency success into client growth.

This hybrid, office-first role requires 10+ years in PR, proven media relations and influencer management, and the ability to travel domestically. The role emphasizes collaboration across disciplines, development of strategic scopes, and