PR Director: Growth & Media Strategy

Financialnarrative; Arlington (VA); On-site; USD 140,000 - 170,000; Full time

Job summary

Bloomberg Industry Group is seeking a Director of Public Relations to lead a comprehensive PR strategy that supports sales and product GTM objectives.

The ideal candidate will be a skilled communicator with deep media relationships, adept at crafting narratives that drive awareness, engagement, and growth.

This leadership role requires 10+ years in PR, experience in B2B or tech environments, and a proven ability to collaborate across sales, product, and marketing teams.

Qualifications

• Bachelor's degree required.
• 10+ years of PR experience, preferably in a B2B or tech-driven environment.
• Proven success in developing PR strategies that support sales and product marketing goals.
• Exceptional written and verbal communication skills with the ability to craft compelling narratives.
• Proven leadership experience, including collaborating with cross-functional stakeholders.
• Strong media network and experience managing agency partners.

Responsibilities

• Develop and implement a forward-looking PR strategy that directly supports sales and product marketing goals.
• Collaborate with sales, product, and marketing teams to align PR campaigns with GTM plans, product launches, and revenue-driving initiatives.
• Identify key messaging opportunities and create integrated communication plans that amplify product value propositions.
• Cultivate and maintain relationships with media, analysts, and industry influencers.
• Secure high-impact media coverage and content across media, trade publications, and digital platforms.
• Oversee the creation of press releases, media kits, bylined articles, blog posts, and thought leadership content.
• Work with the Head of Corporate Communications on crisis communication PR response strategies.
• Track and analyze PR campaign performance using KPIs aligned with business objectives.

Skills

Media relations

Strategic planning

Crisis management

Written communication

Leadership

Cross-functional collaboration

Influencer relations

Education

Bachelor's degree in public relations, Communications, Marketing, or a related field

Job description

Bloomberg Industry Group is seeking a Director of Public Relations to lead a comprehensive PR strategy that supports sales and product GTM objectives.

The ideal candidate will be a skilled communicator with deep media relationships, adept at crafting narratives that drive awareness, engagement, and growth.

This leadership role requires 10+ years in PR, experience in B2B or tech environments, and a proven ability to collaborate across sales, product, and marketing teams.