Strategic PR Account Lead for Innovation Brands

Hannah Cranston Media (HCM)

New York (NY)

Hybrid

USD 70,000 - 100,000

Full time

14 days+

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Benefits offered by this job

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Job summary

Hannah Cranston Media (HCM) in New York is seeking a PR Account Manager to own and execute compelling storytelling for lifestyle, health & wellness, beauty, food & beverage, parenting, tech, and CPG brands. You will lead client relationships, land headline coverage, and collaborate with cross-functional teams in a fast-moving agency environment.

The role is hybrid, with a mix of remote work and days in our New York office, and applicants located anywhere in the US are welcome to apply.

Qualifications

4–5+ years of PR experience in lifestyle, beauty, health & wellness, home, parenting, consumer apps, and CPG spaces.
Experience with startups, VC-backed brands, or high-growth consumer companies.
Strong media relationships across mainstream and target publications.
Strategic thinker and creative problem solver who can anticipate needs.

Responsibilities

Own the PR strategy for a portfolio of high-growth consumer brands.
Lead client relationships, acting as strategic partner and trusted advisor.
Craft narratives that land in top-tier lifestyle, business, and culture outlets.
Pitch and place stories with journalists across digital, print, broadcast, Substacks, podcasts, and emerging platforms.
Build strong relationships with editors, reporters, and producers.
Write sharp press materials from founder profiles to funding stories to op-eds.
Collaborate with content, strategy, and partnerships to amplify storytelling.
Track results and translate coverage into measurable impact and growth.