Director of Consumer PR & CPG Brand Growth

Hannah Cranston Media (HCM); New York (NY); Vor Ort; USD 140.000 - 190.000; Vollzeit

Zusammenfassung

Hannah Cranston Media (HCM) is seeking a Director of Public Relations to lead our Consumer & CPG practice, shaping strategy for a portfolio of brands across food & beverage, beauty, wellness, health, lifestyle and fashion.

In this senior role you’ll be a trusted counselor to founders and CMOs, build standout campaigns, win new business, mentor teams, and raise the bar for consumer PR excellence in a fast-growing agency environment.

Qualifikationen

• 8–10+ years of PR experience with a strong focus on consumer and CPG brands.
• Deep experience across categories such as food & beverage, beauty, wellness, health, lifestyle, consumer products, and/or fashion.
• A proven track record launching products and building consumer brands through earned media.
• Strong relationships with consumer editors, product reviewers, commerce teams, lifestyle media, and category reporters.

Aufgaben

• Lead consumer + CPG strategy and ownership of communications across brand portfolio.
• Build breakthrough positioning and storytelling for media and consumers.
• Develop year-round strategies around launches, retail moments, partnerships, campaigns, funding announcements, and milestones.
• Serve as trusted senior counselor to founders, CMOs, and executive teams.
• Maintain account health with scope, staffing, growth opportunities, and renewals.
• Drive tier-one opportunities across national consumer, business, lifestyle, beauty, wellness, food, tech, and commerce outlets.
• Lead strategies for product reviews, gift guides, and trend stories.
• Help clients build a drumbeat of storytelling to stay relevant between major launches.

Kenntnisse

PR Leadership

Consumer & CPG

Media relations

Brand storytelling

New business

Team leadership

Executive counsel

Retail & commerce

Jobbeschreibung

Hannah Cranston Media (HCM) is seeking a Director of Public Relations to lead our Consumer & CPG practice, shaping strategy for a portfolio of brands across food & beverage, beauty, wellness, health, lifestyle and fashion.

In this senior role you’ll be a trusted counselor to founders and CMOs, build standout campaigns, win new business, mentor teams, and raise the bar for consumer PR excellence in a fast-growing agency environment.