Public Relations Account Executive, Lifestyle

Hannah Cranston Media (HCM); New York (NY); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Competitive compensation

Job summary

Hannah Cranston Media (HCM) is seeking an Account Executive to place lifestyle, health, and consumer brands into national stories across digital, print, and broadcast. You will pitch desks, land placements in gift guides and roundups, and coordinate expert commentary to secure service journalism.

You’ll build editor relationships, track seasonal moments, and manage on-site press events and product sends while maintaining brand voice across materials.

Qualifications

• 2 to 4 years in PR, ideally agency-side with lifestyle, wellness, health, food, or home brands.
• A record of getting clients into gift guides, roundups, and service coverage.
• Comfortable with expert spokespeople and broadcast, or eager to learn both quickly.
• Careful with health claims and able to spot a line that shouldn't go out.
• A strong writer who can make an everyday product feel worth writing about.
• Organized and calm across a lot of small moving pieces.
• Curious about wellness without being credulous about it.
• Bonus: broadcast booking, supplement or food brands, or event and activation press.

Responsibilities

• Pitch lifestyle, health, wellness, home, and shopping desks across digital, print, and broadcast
• Land clients in gift guides, seasonal roundups, and product reviews, and start on them earlier than feels necessary
• Pitch expert commentary and trend stories, and get spokespeople into service journalism
• Build relationships with editors, writers, and segment producers across national and category media
• Track cultural and seasonal moments and get clients into them on time
• Draft releases, media alerts, pitches, bios, and briefing docs in each brand's voice
• Research and draft award and speaking submissions
• Write recaps and reports that show what the coverage actually did
• Support press events, activations, and product sends, including help on site
• Work with our affiliate, influencer, and events teams so earned, commerce, and creator work connect
• Keep trackers and coverage reports current without being chased

Skills

Media relations

Pitching

Writing

Relationship building

Project management

Tools

MS Office

Job description

Our lifestyle and wellness clients cover a lot of ground: home, food, fitness, sleep, travel, and the

products people buy when they're trying to feel better. We're hiring an Account Executive to get

those brands into the stories, roundups, and segments people actually act on.

You'll pitch lifestyle, health, and consumer desks, place clients in gift guides and seasonal

coverage, line up expert commentary, and support broadcast and event press. The media work is

yours to run.

Wellness carries a credibility bar that other categories don't. You'll learn to handle health claims

and expert spokespeople carefully, which is a skill that follows you for the rest of your career.

What you'll do

Media relations and pitching

• Pitch lifestyle, health, wellness, home, and shopping desks across digital, print, and broadcast
• Land clients in gift guides, seasonal roundups, and product reviews, and start on them earlier than feels necessary
• Pitch expert commentary and trend stories, and get spokespeople into service journalism
• Build relationships with editors, writers, and segment producers across national and category media
• Track cultural and seasonal moments and get clients into them on time

Writing and materials

• Draft releases, media alerts, pitches, bios, and briefing docs in each brand's voice
• Research and draft award and speaking submissions
• Write recaps and reports that show what the coverage actually did

Team and integration

• Support press events, activations, and product sends, including help on site
• Work with our affiliate, influencer, and events teams so earned, commerce, and creator work connect
• Keep trackers and coverage reports current without being chased

What we're looking for:

• 2 to 4 years in PR, ideally agency-side with lifestyle, wellness, health, food, or home brands
• A record of getting clients into gift guides, roundups, and service coverage
• Comfortable with expert spokespeople and broadcast, or eager to learn both quickly
• Careful with health claims and able to spot a line that shouldn't go out
• A strong writer who can make an everyday product feel worth writing about
• Organized and calm across a lot of small moving pieces
• Curious about wellness without being credulous about it
• Bonus: broadcast booking, supplement or food brands, or event and activation press

About HCM

HCM is a strategic communications agency for ambitious consumer-tech companies. We're

earned-first, high energy, and known for turning media relationships into real business outcomes

across PR, affiliate, influencer, and events.

We offer competitive compensation, comprehensive health benefits, and a team that moves fast