Strategic Planning Director — Insight-Driven Brand Growth

Current Global; Chicago (IL); On-site; USD 100,000 - 125,000; Full time

Job summary

Current Global seeks a Director, Strategic Planning to guide insight-driven brand strategies across channels for world-class clients. You will translate data into actionable plans, mentor teams, and partner with Creative and Integrated Media to deliver cohesive, measurable campaigns.

This role combines strategic vision with hands-on leadership and new business collaboration, reflecting our culture of creativity, collaboration, and impact. NYC salary range: $100,000 - $125,000.

Qualifications

• 5-7+ years of experience in strategic planning, brand development, and/or communication strategy, preferably within a public relations agency or related industry.
• Knowledgeable about the PR industry, including earned media, social media, and influencer engagement.
• Exceptional ability to translate complex data and consumer insights into actionable strategies that unlock creative ideas designed to earn attention and connect with target audiences.
• Adept at challenging conventional thought and providing a neutral, objective point of view to drive effective decision-making.
• Persuasive presenter and speaker, able to tell a story based on data and hypothesis.
• Demonstrated leadership skills; experience managing and mentoring direct reports.
• Entrepreneurial and resourceful self-starter passionate about selling work and winning new business.
• Collaborative work style while juggling multiple priorities and deadlines.
• Detailed-oriented with a commitment to improving processes and outcomes.

Responsibilities

• Deliver effective and inspiring strategic output including briefs, strategic narratives and POVs.
• Help foster a culture of insight and innovation, ensuring the practice is embedded into our client delivery and that the broader agency is educated on brand and communication strategy fundamentals.
• Collaborate with Strategy and Client Experience leads to serve as a trusted client counselor and advisor, providing consistent thought leadership.
• Partner with our powerhouse Creative discipline to translate strategic briefs into compelling creative ideas.
• Collaborate with the Integrated Media community to ensure seamless integration of strategic plans across various communications channels, tactics, and content types.
• Support in new business development process by supporting the development of pitch strategies, delivering impactful presentations, and demonstrating the agency’s strategic capabilities.
• Support and pursue the methods by which teams uncover insights and measure results, consistently challenging the status quo and inspiring teams to explore new approaches to problem-solving.
• Serve as an opinion leader by sharing best practices, case studies and thought leadership.
• Potential to represent the agency at industry events.

Skills

Strategic planning

Brand development

Communication strategy

Leadership

Mentoring

Public relations

Storytelling

Cross-functional collaboration

Data-driven decision making

Job description

Current Global seeks a Director, Strategic Planning to guide insight-driven brand strategies across channels for world-class clients. You will translate data into actionable plans, mentor teams, and partner with Creative and Integrated Media to deliver cohesive, measurable campaigns.

This role combines strategic vision with hands-on leadership and new business collaboration, reflecting our culture of creativity, collaboration, and impact. NYC salary range: $100,000 - $125,000.