Strategic Planner: Consumer Insights & Brand Strategy

Publicis Commerce; Troy (MI); Hybrid; USD 54.000 - 80.000; Vollzeit

Benefits dieser Stelle

Paid family care

Adoption support

Fertility support

Pet adoption assistance

Wellness reimbursements

Tuition assistance

Flexible time off

Work Your World program

Matching gifts

Medical benefits

Zusammenfassung

Publicis Commerce is seeking a Strategic Planner for a major consumer goods client. The role is hybrid, requiring residence within commuting distance to Detroit, New York, or Chicago hubs.

You will lead annual planning, develop programs, and apply shopper insights to guide brand strategy, with strong emphasis on research, storytelling, and cross-team collaboration. Candidates should exhibit strong presentation skills, translate data into actionable recommendations, and present to internal

Qualifikationen

• A bachelor’s degree (recognized internationally) plus:
• Previous professional service experience with client contact and project management.
• 1 plus years of experience in marketing or marketing communications.
• Qualitative research or ethnography experience.
• Baseline understanding of research academics and methodologies.
• Strong analytical skills.
• Strong intuitive skills.
• Ability to inspire creative process.
• Ability to recognize and develop creative ideas.
• Professional presentation skills.
• Solid interpersonal skills.
• Strong communication skills (written and verbal).
• Collaborative – strong team working skills but also a self-starter.
• Organized and detail-oriented – must demonstrate attention to detail and ability to handle multiple. tasks/projects
• Bias for action and implementation.
• Positive attitude towards the role, the department, agency, and its clients.
• Positive professional team player who takes ownership of tasks and who seeks and accepts other responsibilities.

Aufgaben

• Serve as strategic liaison with internal and client teams for annual planning, program development, and brand stewardship across the integrated marketing mix.
• Assess and interpret existing consumer or shopper understanding; identify needs and knowledge gaps.
• Provide consumer and shopper perspectives and insights, including shopping and buying behavior, for individual projects. This includes the conducting of primary and secondary research.
• Influence creative strategy with compelling and thoughtful application of these insights.
• Be able to effectively integrate consumer and shopper insights into agency process.
• Maintain productive and regular communication with Account teams and client teams.
• Develop and deliver credible, succinct, and energetic presentations, briefs, or alternative planning deliverables that can be easily understood and acted upon.
• Identify emerging techniques and/or methodologies for qualitative projects (shopper insights, purchase motivation, consumer behavior, trend-spotting) or quantitative approaches.
• Perpetuate an understanding and utilization of Strategic Planning within cross-disciplinary teams.
• Share thought leadership pieces, new news, and industry ideas.
• Contribute to agency New Business endeavors as called upon.

Kenntnisse

Client management

Marketing

Marketing communications

Qualitative research

Ethnography

Analytical skills

Presentation skills

Interpersonal skills

Communication skills

Team collaboration

Ausbildung

Bachelor's degree

Jobbeschreibung

Publicis Commerce is seeking a Strategic Planner for a major consumer goods client. The role is hybrid, requiring residence within commuting distance to Detroit, New York, or Chicago hubs.

You will lead annual planning, develop programs, and apply shopper insights to guide brand strategy, with strong emphasis on research, storytelling, and cross-team collaboration. Candidates should exhibit strong presentation skills, translate data into actionable recommendations, and present to internal