Hybrid Strategic Planner: Brand & Consumer Insights

Publicis Commerce; New York (NY); Ibrido; USD 54.000 - 80.000; Tempo pieno

Vantaggi offerti da questo lavoro

Paid family care

Adoption support

Pet adoption assistance

EAP programs

Tuition assistance

Flexible time off

Matching gifts

Work Your World

Diversity networks

Descrizione del lavoro

Publicis Commerce is seeking a Strategic Planner to drive annual plans and brand stewardship for a major consumer goods client. The role requires bridging internal and client teams with strong presentation and analytical skills, located for a hybrid schedule in commutable distance to New York, Detroit or Chicago.

You will conduct primary/secondary research, translate insights into creative strategy, and contribute to new business efforts while collaborating across multidisciplinary teams.

Competenze

• A bachelor’s degree (recognized internationally) plus:
• Previous professional service experience with client contact and project management.
• 1 plus years of experience in marketing or marketing communications.
• Qualitative research or ethnography experience.
• Baseline understanding of research academics and methodologies.
• Strong analytical skills.
• Strong intuitive skills.
• Ability to inspire creative process.
• Ability to recognize and develop creative ideas.
• Professional presentation skills.
• Solid interpersonal skills.
• Strong communication skills (written and verbal).
• Collaborative – strong team working skills but also a self-starter.
• Organized and detail-oriented – must demonstrate attention to detail and ability to handle multiple tasks/projects.
• Bias for action and implementation.
• Positive attitude towards the role, the department, agency, and its clients.
• Positive professional team player who takes ownership of tasks and who seeks and accepts other responsibilities.

Mansioni

• Serve as strategic liaison with internal and client teams for annual planning, program development, and brand stewardship across the integrated marketing mix.
• Assess and interpret existing consumer or shopper understanding; identify needs and knowledge gaps.
• Provide consumer and shopper perspectives and insights, including shopping and buying behavior, for individual projects. This includes the conducting of primary and secondary research.
• Influence creative strategy with compelling and thoughtful application of these insights.
• Be able to effectively integrate consumer and shopper insights into agency process.
• Maintain productive and regular communication with Account teams and client teams.
• Develop and deliver credible, succinct, and energetic presentations, briefs, or alternative planning deliverables that can be easily understood and acted upon.
• Identify emerging techniques and/or methodologies for qualitative projects (shopper insights, purchase motivation, consumer behavior, trend-spotting) or quantitative approaches.
• Perpetuate an understanding and utilization of Strategic Planning within cross-disciplinary teams.
• Share thought leadership pieces, new news, and industry ideas.
• Contribute to agency New Business endeavors as called upon.

Conoscenze

Client management

Marketing knowledge

Qualitative research

Research methodologies

Analytical skills

Creative inspiration

Idea development

Presentation skills

Interpersonal skills

Communication skills

Team collaboration

Detail oriented

Bias for action

Positive attitude

Ownership of tasks

Formazione

Bachelor's degree

Descrizione del lavoro

Publicis Commerce is seeking a Strategic Planner to drive annual plans and brand stewardship for a major consumer goods client. The role requires bridging internal and client teams with strong presentation and analytical skills, located for a hybrid schedule in commutable distance to New York, Detroit or Chicago.

You will conduct primary/secondary research, translate insights into creative strategy, and contribute to new business efforts while collaborating across multidisciplinary teams.