Insight-Driven Strategy Planner

Publicis Commerce; Chicago (IL); Hybrid; USD 54,000 - 80,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption support

Health & wellness reimbursements

Tuition assistance

Flexible time off

Work from anywhere program

Matching gifts

Job summary

Publicis Commerce in Chicago is seeking a Strategic Planner to join a major consumer goods client. This hybrid role requires you to reside within commutable distance to Detroit, New York or Chicago and collaborate with client and internal teams on annual planning and brand stewardship.

You will translate shopper insights into actionable strategies, craft compelling briefs, and support new business efforts, with ample opportunity to influence creative direction and present findings to

Qualifications

• Bachelor’s degree plus 1+ years in marketing or marketing communications.
• Qualitative research or ethnography experience.
• Strong analytical and presentation skills.
• Excellent written and verbal communication.
• Collaborative team player with initiative.

Responsibilities

• Serve as strategic liaison with internal and client teams for annual planning, program development, and brand stewardship.
• Assess and interpret consumer or shopper understanding; identify needs and gaps.
• Provide consumer and shopper insights, incl. shopping and buying behavior; conduct primary/secondary research.
• Influence creative strategy using insights.
• Integrate insights into agency processes and cross-disciplinary teams.
• Communicate regularly with Account teams and client teams.
• Develop and deliver concise, engaging presentations and briefs.
• Identify new methodologies for qualitative/quantitative projects.
• Share thought leadership and industry ideas; contribute to new business.

Skills

Client management

Marketing experience

Qualitative research

Research methodologies

Analytical skills

Presentation skills

Interpersonal skills

Written and verbal communication

Team collaboration

Detail oriented

Bias for action

Ownership of tasks

Education

Bachelor’s degree

Job description

Publicis Commerce in Chicago is seeking a Strategic Planner to join a major consumer goods client. This hybrid role requires you to reside within commutable distance to Detroit, New York or Chicago and collaborate with client and internal teams on annual planning and brand stewardship.

You will translate shopper insights into actionable strategies, craft compelling briefs, and support new business efforts, with ample opportunity to influence creative direction and present findings to