Brand Insights & Strategy Specialist

Adelphi Group; Chicago (IL); On-site; USD 55,000 - 85,000; Full time

Job summary

Omnicom's Omnicom network is seeking a Strategy and Planning professional to drive insights for brands in Chicago. The role focuses on understanding how channels, consumers, and brands relate, crafting what to say and how to say it, and building strategic solutions around client issues.

The candidate will lead brand briefs, conduct consumer research (quantitative and qualitative), and collaborate with cross-functional teams to deliver compelling messaging across campaigns.

Qualifications

• 1+ years of relevant experience.
• Specialized skillset in market research and data analysis, ideation and advertising strategy.
• Bachelor’s degree or relevant experience required.

Responsibilities

• Understand consumer issues and write briefs and conduct briefings on at least one brand.
• Foster strong relationships with marketing clients to earn trust.
• Identify optimal messaging for each brand and collaborate with teams.
• Manage ethnographic, online, and one-on-one consumer research.
• Develop relationships with Media, Account Management, Analytics, and Creative teams.
• Conduct quantitative and qualitative research and translate results into insights.
• Serve as a resource for creative ideas on brand and consumer issues.

Skills

Market research

Data analysis

Advertising strategy

Ideation

Education

Bachelor’s degree

Job description

Omnicom's Omnicom network is seeking a Strategy and Planning professional to drive insights for brands in Chicago. The role focuses on understanding how channels, consumers, and brands relate, crafting what to say and how to say it, and building strategic solutions around client issues.

The candidate will lead brand briefs, conduct consumer research (quantitative and qualitative), and collaborate with cross-functional teams to deliver compelling messaging across campaigns.