Strategic Performance Marketing Lead

Expedia Group; Chicago (IL); On-site; USD 104,000 - 146,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Employee Assistance Program

Wellness reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a Performance Marketing Strategy Manager to lead cross-channel paid media planning (SEM, paid social, programmatic) for our B2B Supply Marketing business in Chicago. You will translate business goals into actionable priorities, partnering with analytics, finance, creative, and product teams to drive decisions and optimize spend.

You will drive weekly leadership narratives, surface measurement gaps, and deliver budget recommendations to keep campaigns aligned with

Qualifications

• Significant experience in paid media, performance marketing, growth marketing or related strategy/operations.
• Experience supporting cross-channel paid media planning across SEM, paid social, and programmatic.
• Strong judgment and ability to work independently in fast-moving environments.

Responsibilities

• Translate business goals into actionable priorities for SEM, paid social, and programmatic channels.
• Collaborate with analytics, finance, creative, and product teams to support planning and decision-making.
• Lead weekly performance narratives and provide budget recommendations to leadership.

Skills

Paid media

Performance marketing

Growth marketing

Cross-channel planning

GA4

Campaign tools

Tools

GA4

Campaign tools

Job description

Expedia Group is seeking a Performance Marketing Strategy Manager to lead cross-channel paid media planning (SEM, paid social, programmatic) for our B2B Supply Marketing business in Chicago. You will translate business goals into actionable priorities, partnering with analytics, finance, creative, and product teams to drive decisions and optimize spend.

You will drive weekly leadership narratives, surface measurement gaps, and deliver budget recommendations to keep campaigns aligned with