Senior SFO Performance Marketing Lead

Addepar; Mountain View (CA); On-site; USD 94,000 - 148,000; Full time

Job summary

Addepar is looking for a Performance Marketing Manager to enhance growth within Single Family Offices. This role involves creating data-driven marketing strategies and managing demand generation. The ideal candidate should have over 8 years of B2B marketing experience, particularly in financial technology, possess strong project management skills, and leverage various marketing automation tools. A bachelor's degree in a relevant field is required, and an MBA is a plus.

Compensation includes a base salary ranging from $94,000 to $148,000, plus bonuses and equity. Join us to drive innovation and client success!

Qualifications

• 8+ years of experience in B2B marketing, preferably in financial technology.
• Proven experience leading performance marketing and demand generation programs.
• Strong project management skills managing multiple initiatives simultaneously.

Responsibilities

• Drive comprehensive marketing strategies to generate leads within the SFO segment.
• Collaborate with Product Marketing and Content teams on messaging.
• Leverage analytics platforms for campaign performance monitoring.

Skills

B2B marketing

Project management

Marketing automation

Data analysis

Communication

Education

Bachelor's degree in Marketing, Business, or related field

MBA

Tools

CRM systems

Marketing automation tools

Job description

Addepar is looking for a Performance Marketing Manager to enhance growth within Single Family Offices. This role involves creating data-driven marketing strategies and managing demand generation. The ideal candidate should have over 8 years of B2B marketing experience, particularly in financial technology, possess strong project management skills, and leverage various marketing automation tools. A bachelor's degree in a relevant field is required, and an MBA is a plus.

Compensation includes a base salary ranging from $94,000 to $148,000, plus bonuses and equity. Join us to drive innovation and client success!