Strategic Partner Marketing Lead – AI & Tech Alliances

Sia; San Francisco (CA); In loco; USD 110.000 - 124.000; Tempo pieno

Descrizione del lavoro

Sia is seeking a Partner Marketing Manager with direct experience leading digitally focused co-marketing initiatives for AI products within enterprise technology partnerships. You’ll work with major technology companies to develop joint go-to-market strategies and execute integrated digital campaigns that drive awareness, engagement, and adoption.

The role emphasizes ownership of marketing strategy and cross-functional collaboration across product, marketing, creative, legal, and analytics.

Competenze

• 5+ years in partner marketing, co-marketing, alliances marketing, or product marketing, with substantial ownership of digitally focused campaigns involving external technology partners.
• Direct experience managing marketing initiatives within enterprise-level technology partnerships, including complex stakeholder structures, joint planning, brand governance, and approvals across organizations.
• Direct experience leading co-marketing for an AI product, with clear examples of the products involved, your ownership, the digital campaign, and its results.
• Proven experience developing joint GTM strategies with technology partners, including audience definition, positioning, digital channel selection, and campaign planning.
• Demonstrated ownership of integrated digital partner campaigns from strategy through launch and optimization, spanning channels such as web, email, paid media, social, and digital content.
• Experience managing MDF or co-marketing budgets, including investment planning, funding approvals, spend tracking, and performance reporting.
• Ability to translate AI product capabilities into clear customer benefits and credible joint positioning, working with product and technical stakeholders to validate messaging.
• Experience developing creative briefs and guiding co-branded digital assets through production, partner review, and launch.
• Strong relationship management and negotiation skills, with the ability to align senior stakeholders and resolve competing priorities across partner organizations.
• Strong project management skills and the ability to independently manage multiple complex workstreams.
• Excellent writing, presentation, and executive communication skills.
• Sound professional judgment, attention to detail, and the ability to learn unfamiliar products quickly.
• Candidates should bring substantive digital campaign ownership within technology partnerships. Experience centered primarily on field marketing, events, or partner logistics alone will not meet the scope of this role.
• Experience using AI tools in marketing workflows is valuable, but does not replace direct experience marketing an AI product through partner initiatives.

Mansioni

• Develop joint GTM strategies: Define shared audiences, product positioning, priority use cases, digital channels, campaign objectives, and success measures with enterprise technology partners.
• Assess partnership opportunities: Evaluate audience fit, complementary product capabilities, mutual value, and potential positioning conflicts to inform co-marketing strategy.
• Shape joint product messaging: Develop a compelling narrative for what the products offer together, accurately reflecting AI capabilities, limitations, and approved claims.
• Lead integrated digital co-marketing: Own campaign planning and execution across relevant channels, including co-branded web experiences, landing pages, email, paid media, social, digital content, and online product demonstrations.
• Direct campaign development: Translate strategy into clear briefs, messaging frameworks, asset requirements, and channel plans that guide copy, design, content, and production teams.
• Manage enterprise partner relationships: Serve as a day-to-day marketing counterpart to partner teams, aligning objectives, negotiating campaign commitments, resolving competing priorities, and maintaining accountability across organizations.
• Manage MDF and co-marketing investments: Plan, allocate, and track market development funds (MDF) and joint marketing budgets, including funding approvals, partner contributions, spend, reimbursement requirements where applicable, and campaign ROI.
• Coordinate cross-functional delivery: Align product marketing, partnerships, digital marketing, creative, legal, operations, and analytics teams on timelines, dependencies, deliverables, and approvals.
• Own brand and messaging governance: Maintain a shared source of truth for both partners’ brand guidelines, logo usage, asset specifications, product messaging restrictions, and approval requirements.
• Ensure launch readiness: Review digital experiences and campaign assets for strategic alignment, messaging accuracy, brand consistency, and adherence to partner requirements.
• Measure and optimize performance: Work with marketing operations and analytics teams to evaluate campaign engagement, conversion, product adoption, and other agreed business outcomes; recommend changes to strategy, channels, and investment.
• Build repeatable programs: Develop playbooks, templates, and workflows that improve planning, approvals, digital execution, and reporting across strategic partnerships.

Descrizione del lavoro

Sia is seeking a Partner Marketing Manager with direct experience leading digitally focused co-marketing initiatives for AI products within enterprise technology partnerships. You’ll work with major technology companies to develop joint go-to-market strategies and execute integrated digital campaigns that drive awareness, engagement, and adoption.

The role emphasizes ownership of marketing strategy and cross-functional collaboration across product, marketing, creative, legal, and analytics.