Strategic Partner Marketing Lead

GlobalLogic; San Jose (CA); Híbrido; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

GlobalLogic, a Hitachi Group Company, is hiring a Partner Marketing Manager to own and execute joint go-to-market plans for a portfolio of strategic technology partners. You will turn priorities into co-marketing programs and campaigns to engage target audiences, generate qualified leads and drive pipeline.

The ideal candidate is a hands-on marketer who can manage multiple partners, measure performance against KPIs, and maximize co-marketing investments while leveraging data to inform decisions.

Formación

• 7+ years in partner marketing, preferably B2B technology/consulting services.
• Experience with strategic technology partners and joint marketing initiatives.
• Strong project management across multiple programs and deadlines.
• Experience measuring marketing performance, funnel progression, pipeline and ROI.
• Ability to balance strategy with hands-on execution.
• Comfort with fast-paced, ambiguous environments and budgets/funding programs.

Responsabilidades

• Develop co-marketing plans for a portfolio of strategic partners aligned to joint priorities.
• Own end-to-end execution of integrated programs and campaigns with timelines and approvals.
• Define audiences, value propositions, messaging and KPIs for programs.
• Track KPIs, pipeline and ROI; capture insights to inform strategy and investments.
• Build strong partner relationships and be the day-to-day marketing contact.
• Collaborate cross-functionally across alliances, marketing, industry, practice and regional teams.
• Manage deliverables for programs, including case studies, solution briefs and eBooks.
• Collaborate with events on strategy and support; manage external agencies and vendors.
• Manage co-marketing funding (MDF/BDF) to maximize ROI.

Conocimientos

Partner marketing

B2B marketing

Project management

Analytics & ROI tracking

Cross-functional influence

Written & verbal communication

Travel up to 20%

Herramientas

Marketo

HubSpot

Salesforce

Partner portals

Descripción del empleo

GlobalLogic, a Hitachi Group Company, is hiring a Partner Marketing Manager to own and execute joint go-to-market plans for a portfolio of strategic technology partners. You will turn priorities into co-marketing programs and campaigns to engage target audiences, generate qualified leads and drive pipeline.

The ideal candidate is a hands-on marketer who can manage multiple partners, measure performance against KPIs, and maximize co-marketing investments while leveraging data to inform decisions.