Strategic Partner Manager, Ads Partnerships

Meta; San Francisco (CA); On-site; USD 131,000 - 190,000; Full time

Job summary

Meta's Monetization Partnerships team seeks a Strategic Partner Manager to own a scaled portfolio of third-party partners, driving adoption of conversion signals, catalogs, video, and agentic solutions. You will set integration roadmaps, negotiate with partners, and collaborate with Product, Engineering, and Sales to shape priorities.

You will build GTM plans and incentive programs to drive measurable adoption and revenue, while managing risk and ensuring policy compliance across partnerships.

Qualifications

• 5+ years in partnerships, business development, product, or related field.
• Experience managing a portfolio of multiple partner relationships at scale.
• Understanding of advertising and marketing technology ecosystem including conversion signals, catalogs, and advertising APIs.
• Technical knowledge of APIs, data integration, and SDLC.
• Strong communication and interpersonal skills including negotiation with external partners.
• Experience across multiple product areas or business lines.

Responsibilities

• Own end-to-end relationships for a scaled book of third-party partners spanning commerce platforms, data providers, marketplace connectors, and automation tools.
• Drive partner adoption across multiple monetization priority areas.
• Build and scale conversion signal partnerships from early integration through measurable revenue contribution.
• Set and sequence each partner's integration roadmap against Meta's evolving product goals, making explicit trade-off calls on prioritization.
• Provide solutions guidance to partners on integrating with APIs and agentic connectors.
• Collaborate with Product, Engineering, Partner Marketing, Legal, and Sales to unblock integrations and shape the roadmap priorities from the partner perspective.
• Develop and execute go-to-market plans for new products and features, including scaled partner incentive programs, driving measurable adoption and revenue growth.
• Manage a scaled book efficiently—prioritizing depth where goals concentrate and building repeatable motions across the remainder.
• Communicate with both technical and non-technical audiences, including presenting to executive stakeholders internally and at partner organizations.
• Identify and mitigate partnership risks, ensuring compliance with Meta's policies and platform requirements.

Skills

Partner management

Portfolio management

APIs integration

Cross-functional collab

Negotiation

Education

Bachelor's degree in Business, CS, or related

Tools

CRM tools

Data platforms

Excel

Job description

We are seeking a Strategic Partner Manager to join Meta's Monetization Partnerships team, owning a scaled portfolio of third-party commerce platforms, data providers, marketplace connectors, and automation partners. This role sits at the intersection of Meta's monetization priorities and is built for someone who can manage priorities across multiple product areas, sequencing work based on impact and business need rather than specializing in one area. You will own the partner roadmap for a book of scaled partners, drive adoption of Meta's conversion signals, catalog, video, and agentic solutions, and represent the partner perspective in product forums where roadmap decisions get made.

Strategic Partner Manager, Ads Partnerships Responsibilities:

• Own end-to-end relationships for a scaled book of third-party partners spanning commerce platforms, point-of-sale providers, data providers, marketplace connectors, and automation tools
• Drive partner adoption across multiple monetization priority areas
• Build and scale conversion signal partnerships from early integration through measurable revenue contribution
• Set and sequence each partner's integration roadmap against Meta's evolving product goals, making explicit trade-off calls on which partner is prioritized into which program
• Provide solutions guidance to partners on integrating with APIs and agentic connectors
• Partner with Product, Engineering, Partner Marketing, Legal, and Sales to unblock integrations and shape the roadmap priorities from the partner perspective
• Develop and execute go-to-market plans for new products and features, including scaled partner incentive programs, driving measurable adoption and revenue growth
• Manage a scaled book efficiently — prioritizing depth where goals concentrate and building repeatable, leverageable motions across the remainder
• Communicate with both technical and non-technical audiences, including presenting to executive stakeholders both internally and at partner organizations
• Identify and mitigate partnership risks, ensuring compliance with Meta's policies and platform requirements

Minimum Qualifications:

• 5+ years of experience in partnerships, business development, product, or a related field
• Experience managing a portfolio of multiple concurrent partner relationships at scale
• Understanding of the advertising and marketing technology ecosystem, including conversion signals, product catalogs, and advertising APIs
• Technical knowledge of APIs, data integration, and the software development lifecycle
• Communication and interpersonal experience, including negotiating with and influencing external partners
• Analytical and problem-solving experience, including interpreting complex data sets and making trade-off decisions with incomplete information
• Experience working across multiple product areas or business lines simultaneously
• Bachelor's degree in Business, Computer Science, or a related field

Preferred Qualifications:

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience with offline or first-party data partnerships, customer data platforms (CDPs), or vertical data providers (automotive, retail, healthcare)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience in designing or running scaled partner incentives or go-to-market programs
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Working knowledge of data analysis tools (agentic, Excel) for opportunity sizing and performance tracking
• Familiarity with privacy and data-handling standards such as GDPR and CCPA
• Experience with contract negotiation and partnership agreement development
• Familiarity with Meta's advertising products

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$131,000/year to $190,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.