Strategic Partner Growth Lead — Fintech Marketing

AtoB; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

AtoB is seeking a Partner Marketing Manager to own and scale marketing partnerships in the trucking and logistics sector. You will lead end-to-end GTM strategies for partner-branded fuel card and payments programs, focusing on revenue growth, wallet share, and program expansion.

The role requires 5–7 years in partner or lifecycle marketing, strong email and multi-channel campaign experience, and expert copywriting with a data-driven mindset.

Qualifications

• 5–7 years of experience in partner marketing, lifecycle marketing, or growth marketing within fintech, SaaS, or B2B platforms.
• Strong hands-on experience with email marketing and automation, including building drip campaigns and lifecycle flows.
• Experience running multi-channel campaigns (email, SMS, landing pages, content).
• Excellent copywriting and content creation skills, with the ability to adapt messaging for different partner audiences and use cases.
• A strong eye for design and UX, with the ability to collaborate effectively with designers or create lightweight assets independently.
• Proven ability to use data to inform decisions, optimize performance, and tie marketing efforts to revenue outcomes.
• Strategic thinker who can zoom out to define GTM strategy and zoom in to execute with precision.

Responsibilities

• Own the end-to-end partner GTM strategy, from launch planning and positioning to ongoing growth and optimization.
• Lead lifecycle marketing for partner programs, including onboarding, activation, engagement, reactivation, and upsell campaigns.
• Develop and execute multi‑channel campaigns across email, SMS, landing pages, and in‑app touchpoints to grow partner revenue and wallet adoption.
• Build and manage drip and nurture campaigns that drive application starts, card activations, spend growth, and long‑term retention.
• Create and refine partner‑specific messaging, content, and copy, ensuring clarity, consistency, and strong conversion.
• Collaborate closely with Partner Success, Sales, Product, and Design to align marketing execution with partner goals and roadmap priorities.
• Analyze campaign performance and partner‑level metrics, distilling data into clear insights and actionable recommendations.
• Continuously test and iterate on messaging, offers, and flows to improve conversion rates, engagement, and wallet share.
• Serve as the marketing owner and point of accountability for partner launches, expansions, and ongoing optimization.

Skills

Partner marketing

Lifecycle marketing

Growth marketing

Email marketing

Multi-channel campaigns

Copywriting

Data-driven decisions

Cross-functional collaboration

Job description

AtoB is seeking a Partner Marketing Manager to own and scale marketing partnerships in the trucking and logistics sector. You will lead end-to-end GTM strategies for partner-branded fuel card and payments programs, focusing on revenue growth, wallet share, and program expansion.

The role requires 5–7 years in partner or lifecycle marketing, strong email and multi-channel campaign experience, and expert copywriting with a data-driven mindset.