Summer Digital Marketing Intern: Campaigns, Analytics & Growth

Urban Outfitters; Philadelphia (Philadelphia County); On-site; USD 21,000 - 30,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

PTO

Employee discounts

Retirement savings

Job summary

Urban Outfitters is seeking a Digital Marketing Intern to assist in the execution and optimization of paid media campaigns across Google, Meta, TikTok, and affiliate networks. You will help track performance, organize campaign assets, and conduct research to support strategic decision-making.

This internship may involve Ecommerce Optimization, CRM/Loyalty, Digital Marketing, or Web Analytics. The URBN 2027 Summer Internship Program runs 6/7–8/13 at our Home Office in Philadelphia, PA, offering

Qualifications

• Pursuing a degree in Marketing, Business, Data Analytics, or related field.
• Interest in digital marketing, e-commerce, and customer acquisition strategies.
• Strong analytical and organizational skills.
• Proficiency with Excel or Google Sheets; familiarity with Google Ads, Meta Ads Manager, or GA4 is a plus.

Responsibilities

• Assist in setup, QA, and monitoring of paid digital campaigns (search, social, display, affiliate).
• Help organize creative assets and maintain campaign trackers and calendars.
• Support collection and analysis of campaign performance data (CTR, CPA, ROAS).
• Conduct competitive research and trend analysis to identify new acquisition opportunities.
• Assist in preparing weekly performance reports and presentations for internal teams.
• Coordinate with creative, merchandising, and analytics teams for campaign alignment.
• Help document campaign processes and maintain internal best practices.

Skills

Analytical skills

Organizational skills

Data analysis

Collaboration

Communication

Excel/Sheets

GA4 familiarity

Education

Currently pursuing a degree in Marketing, Business, Data Analytics, or related field

Tools

Google Ads

Meta Ads Manager

GA4

Job description

Urban Outfitters is seeking a Digital Marketing Intern to assist in the execution and optimization of paid media campaigns across Google, Meta, TikTok, and affiliate networks. You will help track performance, organize campaign assets, and conduct research to support strategic decision-making.

This internship may involve Ecommerce Optimization, CRM/Loyalty, Digital Marketing, or Web Analytics. The URBN 2027 Summer Internship Program runs 6/7–8/13 at our Home Office in Philadelphia, PA, offering