Paid Search Director

Click Here Digital; Baton Rouge (LA); On-site; USD 110,000 - 180,000; Full time

Job summary

Click Here Digital is seeking a Paid Search Director in Baton Rouge to lead a team of paid search analysts under the Sr. Paid Search Director.

You will guide campaign strategy, mentor staff, and ensure alignment with client goals across cross-functional teams, while staying current with platform updates and reporting insights.

Qualifications

• Experience managing paid search campaigns in an agency environment.
• Experience leading a team.
• Proficiency in Google Ads, Bing Ads and Google Analytics, and other paid search campaigns.
• Deep technical knowledge of Paid Search/SEM.
• Strong analytical skills to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and presentation skills to explain concepts to clients and team.
• Detail-oriented with strong organizational skills to manage multiple projects.
• Google Certifications: Google Ads, Google My Business, Google Analytics
• Proficiency in Microsoft Office/Google Workspace

Responsibilities

• Lead a team of paid search analysts, guiding execution of campaigns.
• Partner with Sr. Paid Search Director to align priorities with goals.
• Collaborate with cross-functional teams to ensure alignment and integration of paid search campaigns.
• Manage key accounts individually.
• Support onboarding of new accounts.
• Monitor campaign performance, analyze data, and identify trends for data-driven decisions.
• Plan team account allocations and transitions.
• Oversee training progression and inspect training documentation.
• Assist with mid-month and end-of-month QA of analyst notes.
• Provide regular progress updates on team performance.
• Participate in external partner calls (Google, Incubeta, CallRail, etc.).
• Ensure resources for new initiatives (RSA implementation).
• Take ownership of tasks for website migrations.
• Stay up to date with search engine changes and adjust strategies.

Skills

Team leadership

Paid search campaigns

Data analysis

Google Ads

Bing Ads

Google Analytics

Communication skills

Organization

Google Certifications

Microsoft Office/Google Workspace

Education

Bachelor's degree in Marketing, Digital Advertising, or related field

Tools

Google Ads

Bing Ads

Google Analytics

Google My Business

Google Workspace

Job description

Job Overview

As a Paid Search Director at Click Here Digital, you will manage a team of paid search analysts. While collaborating with the Sr. Paid Search Director, you will be the driver of team engagement and success.

Job Responsibilities

• Lead a team of paid search analysts, providing guidance and support to ensure the successful execution of paid search campaigns.
• Collaborate with Paid Media Technical Director to ensure team priorities are aligned with company and client goals.
• Collaborate with cross-functional teams to ensure alignment and integration of paid search campaigns.
• Manage key accounts individually
• Provide additional support on onboarding accounts
• Monitor campaign performance, analyze data, and identify trends to make data-driven decisions.
• Plan team account allocations and transitions.
• Oversee training progression of new hires and conduct inspection of training documentation.
• Assist with mid-month and end-of-month analyst note QA.
• Provide regular progress of team performance.
• Participate in routine external partner calls (Google, Incubeta, CallRail, etc.)
• Ensure adequate resources for new initiatives (RSA implementation, etc)
• Take ownership of tasks required for completion of website migrations
• Stay up to date with changes in search engine algorithms and ad platforms, adjusting strategies accordingly.

Required Qualifications

• Experience managing paid search campaigns, in an agency environment
• Experience managing and leading a team
• Proficiency in Google Ads, Bing Ads and Google Analytics, and other relevant paid search campaigns.
• Deep technical knowledge and understanding of Paid Search/SEM
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to articulate complex concepts and strategies to clients and team members.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
• Google Certifications: Google Ads, Google my Business, Google Analytics
• Proficiency in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat).

Preferred Qualifications:

• Bachelor's degree in Marketing, Mass Communications, Business, Digital Advertising, or equivalent experience.
• Agency experience
• Experience in automotive, legal, and/or medical verticals
• Ability to handle multiple clients simultaneously