Strategic Paid Media Manager — NYC

Smartly.io Group; New York (NY); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

PTO (5 weeks)

11 company holidays

Unlimited sick days

Healthcare benefits

Wellness stipend

Learning reimbursement

401K with matching

Equity grants

Volunteer time off

Stock options

Choice of computer

Job summary

Smartly is seeking a Paid Media Manager to drive digital advertising campaigns for top Smart Service customers. You will serve as the bridge between clients, platform reps, and internal teams, shaping strategy and optimizing performance across Meta, TikTok, Google, and more.

You’ll own testing roadmaps, build robust reporting, and lead regular client meetings while staying ahead of industry trends and platform updates. Travel for meetings and events may be required.

Qualifications

• Minimum 3 years of digital marketing experience in Paid Social.
• Ability to optimize campaigns and analyze results.
• Strong communication skills to explain complex concepts clearly.

Responsibilities

• Own the execution and optimization of digital media campaigns across paid platforms.
• Partner with clients to define performance goals and translate objectives into media plans.
• Build advanced campaign reporting and provide actionable insights for performance improvements.
• Lead regular client communications including weekly updates and quarterly reviews.
• Collaborate with cross-functional teams to align on strategy and deliver results.

Skills

Paid Social

Digital Marketing

Campaign Optimization

Communication

Travel readiness

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Smartly is seeking a Paid Media Manager to drive digital advertising campaigns for top Smart Service customers. You will serve as the bridge between clients, platform reps, and internal teams, shaping strategy and optimizing performance across Meta, TikTok, Google, and more.

You’ll own testing roadmaps, build robust reporting, and lead regular client meetings while staying ahead of industry trends and platform updates. Travel for meetings and events may be required.