Strategic Paid Media & Digital Marketing Pro

Tapco; United States; On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

10 Paid Holidays

Paid Vacation and Personal Time

4 Weeks Paid Parental Leave

401K Plan with Employer Match

Short-Term Disability

Health, Vision, and Dental insurance

Quarterly Company Events

Participation in TAPCO committees

Job summary

Tapco, a leader in transportation safety solutions, is seeking a Digital Marketing Specialist – Search & Paid Media in the United States. You will drive lead generation and customer acquisition through paid search, SEO, and related digital channels.

Join a fast-paced team to manage campaigns, optimize budgets, and collaborate with internal and external partners. The ideal candidate has 3+ years in digital marketing, strong SEM/SEO skills, and proficiency with Google Ads, Analytics, and marketing

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent on-the-job experience.
• Minimum of 3 years in digital marketing with emphasis on paid search and SEM/SEO.
• Familiarity with AI-powered tactics (AEO) and ability to evaluate new tools and approaches.
• Proficiency with marketing software (HubSpot) and analytics tools.
• Strong proficiency in Microsoft Office (Excel, Word, PowerPoint) and communication skills.

Responsibilities

• Execute, manage and support digital marketing initiatives driving lead generation and growth, focusing on paid search, SEO, and other web strategies.
• Manage, implement and optimize paid search campaigns including strategy, execution, optimization and reporting.
• Implement and support organic SEO strategies to improve search visibility and qualified traffic.
• Manage campaign budgets, audience targeting, bidding, keyword development, testing and performance optimization across paid search, social, display, and remarketing.
• Collaborate with internal teams and external partners to support website and digital marketing projects.
• Stay current on industry trends and emerging technologies to support continuous improvement and innovation.
• Support data governance, tracking, and compliance across digital marketing efforts.

Skills

Positive attitude

Relationship building

Organizational skills

Communication skills

Adaptability

Team player

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Google Ads

Google Analytics

Google Search Console

SEMRush

Microsoft Ads

Meta Ads

HubSpot

Job description

Tapco, a leader in transportation safety solutions, is seeking a Digital Marketing Specialist – Search & Paid Media in the United States. You will drive lead generation and customer acquisition through paid search, SEO, and related digital channels.

Join a fast-paced team to manage campaigns, optimize budgets, and collaborate with internal and external partners. The ideal candidate has 3+ years in digital marketing, strong SEM/SEO skills, and proficiency with Google Ads, Analytics, and marketing