Music Digital Campaign Lead

ROSTR, Inc.; Los Angeles (CA); Hybrid; USD 65,000 - 85,000; Full time

Job summary

Range Media Partners seeks a Digital Marketing Manager to lead day-to-day digital campaigns for artists across our management and label divisions, coordinating with the Head of Music Marketing.

This player-coach role blends hands-on campaign creation with leadership of two Digital Marketing Coordinators, focusing on paid media, creator relations, and owned channels while aligning with release and tour priorities.

Qualifications

• 5+ years in music digital marketing or artist marketing.
• Proven campaigns that moved streaming, audience growth or tickets.
• Deep knowledge of TikTok, Reels, Shorts and creator ecosystems.
• Experience with Meta Ads Manager and TikTok Ads Manager.
• Experience managing or mentoring at least one junior team member.
• Willingness to travel periodically to Nashville, Los Angeles, New York and other markets.
• Deep passion for music, artists, fans, and digital culture.

Responsibilities

• Serve as day-to-day digital lead for an assigned set of artists and their management and label teams, with support on roster-wide initiatives.
• Build and run campaign plans for releases and tours within the artist priorities and frameworks set by the Head of Music Marketing.
• Develop rollouts spanning pre-release, release week, and post-release, connecting social, creator, paid, streaming, and owned channels into one plan.
• Build market-specific digital plans to drive ticket sales, using content, creators, paid media, retargeting, email/SMS, and owned channels; adjust by market based on ticketing performance.
• Run campaign check-ins with artist managers and label teams; bring recommendations, timelines, and results.
• For managed artists signed to outside labels, coordinate with external label digital teams to keep campaigns aligned.
• Coordinate with label, commercial, touring, and creative teams so digital plans support broader release and tour priorities.
• Build platform-specific content plans for TikTok, Instagram Reels, YouTube Shorts, and emerging platforms, tailored to each artist.
• Develop paid and organic creator campaigns; write briefs, source and negotiate with creators, fan accounts, and edit pages within approved budgets.
• Spot organic momentum, UGC, and cultural moments worth amplifying, and move quickly to act on them.
• Brief and manage designers, photographers, videographers, and editors; review assets for quality and alignment with each artist’s identity.
• Work hands-on in CapCut and other creation tools when speed matters.
• Flag platform shifts and new tactics worth testing across the roster.
• Has experience running second accounts, fan club and hq pages.
• Build, launch, and optimize paid campaigns in Meta Ads Manager, TikTok Ads Manager, and Google/YouTube for releases, tours, and audience growth.
• Set up pixels, retargeting audiences, and conversion tracking; test creative, audiences, and messaging.
• Track KPIs including cost per acquisition, streaming conversion, ticket sales, and return on ad spend where applicable.
• Work with agencies and partners on larger buys where applicable.
• Oversee email and SMS campaigns, artist websites, and landing pages for releases, tours, and merchandise.
• Grow first-party fan data through sign-ups, ticketing, merch, and activations, and use it to target and segment campaigns.
• Convert social and streaming attention into owned audiences, ticket buyers, and long-term fans.
• Manage spend within approved campaign budgets; reallocate within a campaign and bring larger shifts to the Head of Music Marketing with a recommendation.
• Track committed, spent, and remaining budgets and report results against goals.
• Measure beyond views and impressions: audience growth, streaming, saves, ticket sales, and fan acquisition.
• Build campaign recaps and results decks; run post-mortems and share learnings with the team.
• Manage and develop two Digital Marketing Coordinators; set their daily priorities, timelines, and expectations.
• Delegate execution while staying close to the work; hold regular check-ins and give clear feedback.
• Put team workflows, templates, and campaign processes into practice and help improve them.
• Range Media Partners seeks a Digital Marketing Manager to lead day-to-day digital campaigns for artists across our management and label divisions, coordinating with the Head of Music Marketing.
• This player-coach role blends hands-on campaign creation with leadership of two Digital Marketing Coordinators, focusing on paid media, creator relations, and owned channels while aligning with release and tour priorities.
• Based in Los Angeles or Nashville with periodic travel; strong knowledge of short-form video and creator ecosystems is essential.

Skills

Digital marketing

Campaign management

TikTok

Creator relations

Social media strategy

Team leadership

Travel readiness

Tools

Meta Ads Manager

TikTok Ads Manager

Google Analytics

CapCut

CRM/Email platforms

Job description

Range Media Partners seeks a Digital Marketing Manager to lead day-to-day digital campaigns for artists across our management and label divisions, coordinating with the Head of Music Marketing.

This player-coach role blends hands-on campaign creation with leadership of two Digital Marketing Coordinators, focusing on paid media, creator relations, and owned channels while aligning with release and tour priorities.